In early 2012, I turned on my corporate-provided laptop for my first day of work writing content for a large technology company.
To say I was nervous would be an understatement. For more than 15 years, I’d been a dedicated freelancer — rejoicing in my independence, working in my little office from a log home in the middle of a vast forest.
Back then, starting my own business was the only way I could live the life I wanted. But thanks to increased telecommuting options and better connectivity, now I get to enjoy my lifestyle along with a regular paycheck.
Content marketers are creative people and being thrust into a hugely bureaucratic environment can be bewildering at first. When I was self-employed, I was free to focus on my own projects. Want to launch a new ebook? Sure! Go for it.
Life as a content marketer in Corporate America is different.
Adapting to the corporate world
When you work at a large company, a paraphrase of the classic Serenity Prayer is helpful:
To survive and thrive, you need to accept the things you cannot change, change the things you can, and have the wisdom to know the difference.
In a company with thousands, or in my case, hundreds of thousands of employees, the chain of command is deep.
It’s unlikely you’ll launch an ebook all by yourself.
As a corporate content marketer, projects inevitably require working and playing well with others in a gigantic sandbox.
You’ll need to accept a few realities