How would you answer the question, “If you were stranded on a deserted island — and could only have five books with you — which five would you choose?”
I’d choose my favorite stories to help me feel less alone and remain motivated.
If stories are powerful enough to bring a sense of belonging to someone subject to the ultimate level of isolation, think of the effect they can have on your clients and customers who are (presumably) integrated into society.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
How to build an audience with story
How to identify the most important element of your marketing story
How to use storytelling to create an irresistible content series
As you work your way through the material below, think of the following lessons as a mini storytelling course for content marketers.
How to Build an Audience with Story (From America’s Greatest Living Playwright)
Information is simultaneously too much and not enough. Information is impotent to reach the hearts and minds of those who want to run with your idea, product, or service.
Story, on the other hand, is virile, rare, unforgettable. And when well-crafted, more true than the mere statement of plain facts.
If you think theater and drama have nothing to do with business, Robert Bruce will surprise you in How to Build an Audience with Story (From America’s Greatest Living Playwright).
Without dramatic tension, your content may only pack as much punch as your Aunt Gertrude’s dull, chewy holiday