Let’s say you own a yoga studio in a town of yoga enthusiasts. It’s called Om Depot.
You currently offer an equal number of Level 1, 2, and 3 classes every day.
Monday through Thursday, your Level 2 and 3 classes sell out and you have to turn people away, but your Level 1 classes only have a few students.
On Fridays, however, a yoga group for beginners visits your studio. Your Level 1 classes sell out and you have to turn people away, but there is plenty of space in your Level 2 and 3 classes because advanced students take private classes at a different yoga studio on Fridays.
Once you notice this pattern, if you don’t make adjustments to your class offerings based on your customers’ behaviors, you’re missing an opportunity to serve them better.
The same is true about the experiences you offer your website visitors. Wouldn’t your content, products, and services stand out if you could adapt each visitor’s experience to meet his or her needs?
This week’s Copyblogger Collection is a series of three handpicked articles about the first steps you need to take when you want your site to have adaptive content. They’ll show you:
How to fix your old, neglected, and broken content
How to identify site visitors (and why it matters)
How to personalize your content to boost conversions
Keep reading for a bonus that will provide additional adaptive content education.
A Brief Guide to Fixing Your Old, Neglected, and Broken Content
Before you can create customized