Why Content Marketers Need Editors

I’m good at math.
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal.
And yet, today I’m a professional writer and editor.
It’s a mad, mad, mad, mad world.
Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing.
You probably possess some of these editing skills too, so let’s examine how you can use them to become a discerning content marketer.
Turning a “weakness” into a strength
Most of my English tests in high school weren’t adorned with those coveted “A” grades because timed exams to test reading comprehension didn’t fit my reading style.
I read text passages slowly, studied each word carefully, and analyzed how the writer could have presented his or her message more clearly.
It’s no surprise I’d run out of time before I finished every question. (It’s okay, 16-year-old Stefanie. The future looks bright for you.)
My poor test scores could have convinced me that the English language and reading comprehension were my weaknesses, but instead, I turned my way of reading into a career.
We’re in The Editor Age
The title of this interview on Contently’s The Content Strategist says it all: ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content.
When asked how he’d build a brand media property, Godin replied that brands often opt

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