5 Ways to Get More Traffic with Content Marketing

It’s the question I get asked more often than any other when I’m talking with business owners about content marketing strategy.
And it’s the question we see most often from new members in our Authority Q&A sessions.
“How do I get more traffic?”
There’s more — a lot more — to content marketing than traffic.
But if you can’t attract a critical “minimum viable audience,” you’re finished before you get started.
Here’s how to use content to get the attention of those all-important prospects — the men and women who are in the market to buy what you have to sell.
The content conveyor belt
Before we start talking about traffic, we need to talk about your overall content marketing strategy.
Smart marketing is “salesmanship in print” (or, these days, pixels), to use the classic copywriting definition. And as any good salesperson will tell you, a sale progresses through predictable, natural stages.
First, you have to attract the attention of that prospect. That’s the piece we’re going to talk about today. No matter how brilliant your sales sequence, if no one knows you exist, you’re going to fail.
Then you have to engage that person’s interest. This is a particularly risky moment in today’s web environment, with millions of distractions competing for our attention.
As you keep delivering strategic content over time, engagement starts to turn into desire for what you have to sell. Whether it’s a product, a service, a charitable cause, a political candidate, or even an idea … we all have

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