Taste the tomato.
The first week of the year can stir up a lot of energy, excitement — and anxiety.
The other day, while hurriedly shoving forkfuls of a salad into my mouth (I needed to get back to work), my taste buds suddenly lit up due to a bite-size piece of tomato. It was fresh and delicious.
I decided to slow down and enjoy my food. Eating was the only task I needed to focus on at that moment.
When you approach your content marketing duties, your only job is to focus on executing your current task as best as you can.
Sometimes that task is choosing the right words.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
How to craft and deliver captivating presentations
How to make more sales during your webinars
How to optimize every element of your online copy
As you work your way through the material below, use the following lessons as a mini content enhancement course.
How to Craft and Deliver Captivating Presentations
You could think of each piece of content you create as a presentation. It’s the enjoyable information you publish in exchange for your audience’s attention.
In How to Craft and Deliver Captivating Presentations, Michael Port dissects the features of a mesmerizing speech or presentation, beginning with the words you write.
Next, he walks you through a detailed tutorial about effective content development.
If public speaking makes you nervous — or if you’re apprehensive about publishing your content online — Michael gives you