From a traditional marketing standpoint, the answer to the question in the headline above is simple.
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.
Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information.
Content marketing is blogs, podcasts, and email autoresponders.
Copywriting is sales pages, ads, and direct mail.
Two different critters, right?
Well, not if you’re doing it right.
Content without copywriting is a waste of good content
There are some blogs out there with seriously good content — and only a few readers. (Maybe yours is one of them.)
If you’re writing great articles that people would love to read, but you’re not getting the traffic you want, the problem may be ineffective copywriting:
Your headlines might be too dull. When your headlines are boring, they don’t give people any reason to click through to the rest of your writing.
Your headlines might be too cute and clever. If this is the case, you’re simply showing how smart you are without communicating any reader benefits. If your headlines are too dull or too clever, learn how to write magnetic headlines.
You haven’t explicitly thought about how your content benefits readers. Just like a product has to have a benefit to the buyer, your content has to be inherently rewarding to readers or