“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.
Once you hear those words, relief sets in.
If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”
It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.
“Considerate” and “respectful” are more concrete and less subjective than “nice.”
And while “nice” is a reasonable starting place, effective content marketing has precisely defined characteristics. It’s sophisticated and goes way beyond “nice.”
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
How to seduce blog readers and win clients
How to make winning infographics without risk
How to delegate content marketing tasks
As you work your way through the material below, think of the following lessons as a mini content marketing course for sophisticated content marketers.
No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients
Writing is hard work, so it can be quite disappointing if you’ve been writing content for your site for a while but it’s not attracting the right clients and customers to your business.
As Pamela Wilson said yesterday, “Content marketing results happen slowly, and they happen over time.” No one can speed up the process, but Henneke has