How to Write Conversationally: 7 Tips to Engage and Delight Your Audience

How often do you shrug your shoulders and press delete after reading a marketing email?
Many marketing messages make us cringe. They don’t sound like a human being wrote them. They don’t engage. They lack personality and feel cold-hearted.
It’s not surprising.
At school, we learned grammar rules. We learned how to write and spell, but we didn’t learn how to use language to connect with our readers. We didn’t learn how to engage, persuade, and inspire.
But readers crave a human touch.
When we read conversational content, we instantly feel a connection with the writer. We feel like we’re getting to know him. We start to like him.
As content marketers, we know this is our aim. When readers get to know, like, and trust us, we create opportunities to market our services and sell our products. We know we need to write conversationally, but how?
You might think writing in a conversational style requires recording yourself talking and typing out what you said. But have you ever seen a word-for-word transcript of an interview?
It’s full of wishy-washy words, grammar mistakes, and unfinished sentences. People rarely speak proper English when they talk. That’s normal.
Conversational text is a lot tighter than spoken language. So, writing conversationally doesn’t mean you write as you talk. Instead, edit your text so it doesn’t sound like writing.
“If it sounds like writing, I rewrite it.” – Elmore Leonard
Specific editing techniques help make your content sound more conversational.
Shall I show you

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