Why None of this Stuff Matters if You Don’t Truly “Know” Your Customer

I’ve noticed something more and more over the past couple of years when it comes to why companies fail to truly make headway online—be it with Inbound, Content Marketing, Social, etc. And here it is: They don’t truly know their customer. They don’t think like them. They don’t appreciate what they’re going through (the buyer’s…
The post Why None of this Stuff Matters if You Don’t Truly “Know” Your Customer appeared first on The Sales Lion by Marcus Sheridan.

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