The 79-Year Master Plan for Becoming Unforgettable

During his career he was loved, hated, admired, dissed, fought over … but never ignored.
His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y …
Picasso.
Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso did exactly that.
I have to confess that I’ve had a creative crush on him ever since I first encountered his work in my college art history class.
But it wasn’t until I stood in front of piece after piece of his art that I learned the most important lesson Picasso ever taught me — and how it applies to content marketing.
I’ll get to that.
First, let’s talk about a few other digital marketing and sales lessons I’ve gleaned from the life of this amazing, torrential painter.
Change your game, because the game is always changing
If you know anything about Picasso, you might have heard of his “periods.”
There’s the Blue Period. The Rose Period. The Cubist and Surrealist periods.
He was always searching, never satisfied.
He’d start out creating works in one style. Those paintings would find a market and they’d sell. Then he’d drop that style and start experimenting with a new one.
The way we do business online is perpetually changing, and we’re all in the process of mastering new ways of working.
Experimenting with unfamiliar mediums like on-demand audio content might send you straight into unknown territory.
Jumping into that new social media platform may seem pointless and

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