In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages.
The response was immense: Almost 4,000 people signed up and in just a couple days the forum was bristling with people posting questions, comments, and replies. We were throwing back the jitter juice morning, noon, and night to stay on top of all the activity.
Now, one of the original reasons for launching this program was to teach the importance of cornerstone content pages.
And one of the most common questions that popped up on day two of this mini course was: what’s the difference between a cornerstone content page and a blog post?
Great question, and fortunately, it’s pretty easy to answer with a simple illustration. But we need to deal with another issue first.
Cornerstone content death match: page versus post
And that issue is: “Should cornerstone content be created as pages or posts? And does it matter?”
Yes, it matters, Mr. and Ms. Content Marketer! Let me explain.
Content management platforms, like WordPress or our handy more-power-less-hassle Rainmaker Platform, make publishing content on the web pretty darn easy. And they give you a lot of options.
One of those options is the opportunity to create either pages or posts. This is what it looks like inside the Rainmaker Platform:
As you can see, publishing a page or post is pretty straightforward. Just choose “New” in either case, and start writing.
Conventional advice says that your About, Contact, and Portfolio