Seth goes short. Buffer goes long. Here’s what you should do with your content.

Blog posts. Case studies.
Email drip campaigns.
Ebooks.
Is it just me, or is everyone scrambling to add to the deluge of long content in an effort to attract new readers, additional email subscribers, and more leads that can be turned into customers?
Given the still growing popularity of inbound marketing, the flood of content promises to get even bigger.
Of course, there’s a good reason for the deluge: It works.
According to HubSpot’s latest State of Inbound industry report:
“Inbound campaigns achieve higher ROI than outbound. This holds true across different company sizes and budgets…

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