Why Lazy People Make the Best Content Marketers

Traditional marketing and content marketing have something important in common.
In order to get the business results you want — more leads, sales, and profits — you have to do them consistently over time.
In traditional marketing, you don’t place one ad or send out one brochure and think your work is done.
And in content marketing, you can’t write five blog posts or record three podcast episodes and expect them to transform your profits.
If you want content to grow your business, you have to produce it regularly. I compared it to a hamster wheel here.
It’s a lot of work, and you have to keep it up. That’s why I recommend adopting the lazy person’s approach to content marketing.
Surprised? There’s a lot we can learn from lazy people.
Lazy people embrace systems that make their lives easier
I’m not one of those people who hops out of bed in the morning, ready to take on the day.
I’m more like one of those people who needs to avoid conversation or writing emails until I have at least one cup of coffee in me.
I wake up groggy and not completely with it. And I’ve learned to work around this with a little system.
In my kitchen, right where I can see it when I walk in, I have all my coffee gear set up in one place. The coffee, the fresh coffee filters, the mugs, and the sweetener options are all within a three-foot radius. When I wake up, I only need

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