How to Write a Kickstarter Pitch: An Analysis of the Best – And Worst – Campaign Copy

We all know the Kickstarter success stories.
There are the head-shaking phenomena, like the potato salad guy.
There are the campaigns that put dollar-signs in your eyes, like:

The Coolest Cooler: earned $13,285,226, funded at 26,570%
The original Pebble Watch: earned $10,266,845, funded at 10,266%
“Bones” parts 1 and 2: earned a total of $6,598,845, funded at an average of 10,997%

And then there’s the really crazy-school stuff like this, where a new backer came in every 2 seconds (53 in 1:40) on campaign launch day / Day 1:

Just 6 days into the Pebble Time

URL to post

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>