Here’s why it’s so hard to write convincing copy

What is copy supposed to do?
We believe this: copy is your online salesperson. If it’s not selling, it’s not doing its job. If it’s not turning prospects into leads, leads into sales and sales into referrals, it’s honestly not doing its job. Which means that, generally speaking, copy is not doing its job.

The thing is that we’ve gone and made it hard for copy to do its job.
Check out what I mean – and tell me if you agree that these 2 problems are making it harder to write

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