A Great Analyst's Best Friends: Skepticism & Wisdom!

Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so.
This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data has simply exploded. There is too much data. There are too many tables/charts/”insights” being rammed down your throat. There has been an explosion of “experts.”
If you are not skeptical, you are going to die (from a professional perspective).
And, yet… You can’t be paralyzed by skepticism. At some point, you have to jump. Or, you are dead (again, professionally).
Let’s do this post in two pieces.
First, a plea to be skeptical, of everything and everybody, illustrated using an example from one of the most respected sources of data out there. Followed, by advice on getting to a decision rather than what happens to poor analysts: paralysis.
Second, as we are on the topic of great analysts, I want to share how to recognize that you might be one, from a macro perspective, and, if you are, or are not, what’s your value to your company.
Surely, you are intrigued!
#1A: Skepticism is your BFF.
I saw these two numbers presented the other day: 42% of online shoppers use video for pre-purchase research. 64% use YouTube to find products.
As soon as I heard them, I knew they were horse-manure.
The source of skepticism was simple, neither number is true for me – and I’m in a place, with people, who are the most connected people on the planet with more devices to do this type of research if it was true.

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