Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories

One evening about 30,000 years ago, a Stone Age content creator was hanging out at a firepit, social networking with his friends and family, when he posted a picture of a rhino to a cavern wall.
His target audience was immediately hooked and began inviting friends to take a look. A few even started drawing their own rhinos, cave bears and horses. Thousands of generations of followers drew and re-drew animal figures on the walls of the cave – and what’s more, similar versions of the figures were drawn

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