Ad Block Tracking With Google Analytics: Code, Metrics, Reports

You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads.
I know that at least some of you think I’m being sarcastic. I am not, and this post is all about getting the data to show you that I am indeed not being sarcastic.
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements:
Here’s how this post unfolds…

1. Ad block: #wth
2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct)
3. Setting Google Analytics front end elements (custom dimensions, advanced segments)
4. Five Reports and KPIs that deliver critical insights from ad blocking behavior

While you could call on your favorite IT BFF to do this for you, let me encourage you by saying that if I can do this all by myself…. You can do it too! Honestly, it is that easy.
Excited? Let’s go!
1. Ad block: #wth
The reason you might think I was being sarcastic above is that there is such venom in the media (of course the media!) about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers.
The reality is not quite that cut and dry.
First, plant me firmly in the column of people who believe that using an ad blocker is a personal choice, each person makes the moral decision they are most comfortable with. Second, I believe that the let me make cheap money by

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