How to Support Your Copy with Images (Instead of Just Dropping Pics on a Page)

“I want to go to there,” says Liz Lemon.
She’s just watched a sexily rumpled John Hamm walk out of the kitchen only to tell her:

Now that’s an image that inspires action, amiright?
We see.
We want.
We make happen.
The connection between sight and longing is visceral, primal – not to be ignored.
Except here’s the thing: most of us content creators do ignore it. In an effort to draw a prospect in with our words, copywriters may dismiss the power of images. Or, at best, we may find ourselves using them as meek supporting characters to

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