Here’s How Veteran Search Engine Expert Danny Sullivan Writes

In 1996, the Unabomber suspect, Ted Kaczynski, was arrested. TWA Flight 800 crashed off the coast of Long Island, New York. Bill Clinton was elected president of the United States. The movie Jerry Maguire hit the silver screen. “Macarena” was the hottest song. And some of you were probably born.
For Danny Sullivan, 1996 was the year he published research called A Webmaster’s Guide to Search Engines.
Wait. You mean there were search engines before Google? Indeed.
Danny has been in the industry for more than 20 years, and he is arguably one of the smartest people on the planet when it comes to SEO, which is why we booked him to speak at this year’s Authority Rainmaker event.
After publishing A Webmaster’s Guide to Search Engines, Danny founded the website Search Engine Watch, which eventually became “must reading” (according to Google’s Matt Cutts) and “the most authoritative source on search” (according to Tim Mayer of Yahoo!).
Sullivan eventually sold Search Engine Watch to Jupiter Media and stayed with the company until November 2006.
The Seth Godin of search?
After leaving Search Engine Watch, he started Search Engine Land, which he runs to this day. He also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series.
When it comes to search, Danny is overshadowed by only one other person: Matt Cutts. And the case could be made that Danny is actually more visible, since Matt took an indefinite leave from Google.
So I’m going to go

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