5 Lessons Learned from a SaaS Home Run

Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business.
She excels at “keeping it simple” — maybe because she ran ultra-successful online education companies for five years. She turned around and put those lessons into a software business — and she’s crushing it.
Laura leapt out on her own as a freelancer at 22, without giving it a lot of thought. As she laughingly put it in her Unemployable interview with Brian Clark, it was:
“… probably the worst way to do it.”
You can find that interview here: From Freelance Designer to SaaS Superstar
She hadn’t done any prep, she hadn’t lined up any clients … she didn’t even know what a proposal was.
Lesson #1: You learn by doing
While I don’t particularly recommend that approach for most of us, it underlies a key principle of starting a business:
You learn the real lessons by doing.
(If you’re looking for a lower-risk way to learn those lessons, the “side hustle” — a part-time business you can run in your spare time — is a fantastic middle road.)
Educating yourself is important — and you can find lots of techniques and strategies here on Copyblogger and our sister site, Digital Commerce Institute.
But education is the initial, back-of-the-envelope sketch. It’s when you actually start building a project, product, and business that you

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