Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long.
But is no one knocking down your door asking for your expertise? Are prospects unaware of how you’re able to help them clearly and concisely communicate their thoughts? Why would that be the case?
Most likely it’s because your online presence doesn’t actually sell your writing services.
If potential clients don’t know you’re a “pen for hire,” or the type of “pen for hire” you are, how can they purchase your services?
Let’s look at four places writers tend to leave money on the table and how to fix these common mistakes.
1. Your website
When a prospect visits your website for the first time, here’s what he’s looking for:
Whether you provide the services he needs
As highlighted in the first line of this article, there are many different services writers can offer. The person visiting your website, however, is looking for a very specific type of writing help.
Does your home page or services page directly state the type of writing you specialize in?
Copywriter Kate Toon’s home page spells out the exact writing services she provides and how her work helps her clients:
The services page on Trudi Roth’s site does the same.
Does your website take away the guesswork for your prospective client?
Your writing voice
Your writing voice distinguishes you from other writers. I know for