How to Dig Deep and Discover the Treasure in Your Niche

Let’s take a moment to sing the praises of counterintuitive moves that propel our businesses to a whole new level.
Every so often, you try something completely different. And every so often, it really works.
Take Jelle Annaars, for example.
Jelle has spent years offering copywriting services to a long list of clients. But when he shortened that list, business improved.
He’s also spent years building a robust online presence. But when he incorporated offline techniques, that’s when things took off.
And he became a Copyblogger Certified Content Marketer by submitting writing samples in English — and English isn’t his first language!
Speaking of our Certification program: doors close tonight at 5:00 p.m. Pacific Time. Register now before it’s too late. (Authority members: log in first.)
Jelle’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. See all the Hero’s Journey posts here.
Read on as Jelle shares the counterintuitive moves that have made a difference in his business.
The nail-biting decision that now seems obvious
Jelle Annaars: I’m a content marketing consultant and copywriter. I often tell people I’m a one-man agency for content marketing: I do content strategy, planning, and production. I work mainly with small businesses that have 20-250 employees.
I give my clients a bird’s-eye view of both their current content marketing efforts and future possibilities. That’s the strategy part.
When they need to actually produce content, they can rely on me

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