The Non-Gimme-Gimme Guide to Writing Lead Generation Pages

I want your email…
I want your NAME…
I WANT YOUR SOOOOOOOUULL!
SUBMIT TO MY AWESOME POWWWWWERRRRRR!
Yikes.
But sometimes that’s how lead-generation pages come off, right?
Sure, you’re a grown up with free will, so you can go full-on gimme gimme gimme with your lead gen page, if that’s what floats your boat. Maybe that’s your brand personality. Maybe your second corporate value is Take Take Take, right after Sell Crap People Don’t Need. I dunno.
Or maybe you just don’t know how to ask visitors for their email addy in a way that, y’know, works.
Either way, let’s

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