The Efficient Approach to Marketing Your Business with Content

A note: My first book comes out later this month! Here’s an excerpt from one of the chapters. To get early access to the whole book, look for the link to The Book Factory at the end of this post.
If you could see me as I type this, you’d see that I’m gleefully rubbing my hands in anticipation. Because I’m going to talk about how to build out the content on your website, and I’m about to share the system you can use to make this work efficient, effective, and — dare I say it? — fun.
Content marketing works when you create useful, interesting, and engaging information consistently over time. It’s all about showing up reliably and being helpful every single time.
Sounds daunting, doesn’t it? Are you wondering what in the world you’ve signed up for?
Well, don’t worry. From here on out, everything I’ve written will teach you an efficient approach to your ongoing content creation process. Because if you’re going to use content to market your business, you’re going to need to be in it for the long haul. We’re going to make your journey as pleasant and productive as possible.
How to set yourself up for efficient content creation
It’s just us here, so let’s be perfectly honest. Efficient content creation is appealing to you, isn’t it? So let’s explore how you can become the most efficient content creator out there.
It all starts with setting up an environment where content creation can

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