Lessons Learned from Conducting Two Monster Audience Surveys

You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series.
Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the results of his second survey will be posted here tomorrow.
We talked about his mentality in conducting these two surveys, his process, and the lessons he learned in the latest episode of The Lede.
In this episode, Demian Farnworth and I discuss:

Creating a survey to gain insights for a unique content series
Choosing the right survey methodology
How to survey your audience, even if your audience is small and you have limited resources
The golden rule of good content
What we’ll do differently when conducting our next survey

Listen to The Lede …
To listen, you can either hit the flash audio player below, or browse the links to find your preferred format …

Click here to download the mp3 | 33.4 MB | 24:06
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Click here for the RSS feed (non iTunes)
Click here for the show archive

React to The Lede …
As always, we appreciate your reaction to episodes of The Lede and feedback about how we’re doing.
Send us a tweet with your thoughts anytime: @JerodMorris and @DemianFarnworth.
And please tell us the most important point you took away from this episode. Do so by joining the discussion over on LinkedIn.
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