It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado.
Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.
At the time, I was familiar with certain landing page “rules” — like writing compelling headlines, testing different button colors, and eliminating distracting design elements — but other than that, writing the copy seemed like some magical activity.
But that day at the conference, Sonia broke down the entire landing page creation process into a few straightforward steps.
I had an epiphany in the middle of her talk as she gave us guidelines for writing landing pages, including the three main goals your landing page should accomplish.
Read on to find out about Sonia’s three steps and how to use them to create landing pages that convert.
What is a landing page?
Before we go over Sonia’s guidelines, let’s do a quick refresher on the term “landing page.”
A landing page is any page on your site where traffic is sent specifically to prompt a certain action or result.
The goal is to persuade your prospect to take actions like:
Sign up for a free account
Opt in to receive a free autoresponder course
Sign up to download a free report
Join your paid membership site
Buy your product
Purchase a consulting package
First identify the singular goal of your landing page. Once you’ve got that, you’re ready