Branding Your Way Out of the Bush League: How to attract clients who’ll never think of you as “yet another copywriter”

I NEVER KNEW that branding my copywriting business would (pardon the melodrama here) → alter my life, forever.
I never knew that living my brand would impact …

the people I attract (and repel)
the decisions I make daily (cotton or polyester?)
the cereal I eat (Cinnamon Toast Crunch – don’t judge)
the shoes I wear (umm … def Vans high-top checkerboard sneakers)
the experiences I introduce to my kids (puzzles and puppet shows)
the animated GIFS I share (anything with Will Ferrell or Oompa Loompas)

Even the way I style my hair:

I NEVER KNEW that dressing up like

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