Making Your Content as Tasty as Pie

Hey there — welcome back to the Copyblogger Weekly!
It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move.
No, wait, we want to celebrate by helping you make your content delicious.
On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together for irresistible results. On The Showrunner, Jerod Morris and Jonny Nastor explore how to cook up an appealing brand for your podcast.
And on Tuesday, Beth Hayden shared a crucial copywriting element that every persuasive page needs. Hint: it’s what’s in the pudding.
If you’re in the U.S., enjoy your holiday! And if you aren’t, you can catch your American friends on social media, where we’ll all be hiding out from our extended families and pretending we didn’t eat that third piece of pie.
Happy holiday to those who celebrate it, and I’ll catch you next week!
— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas
by Stefanie Flaxman

Prove It! 6 Persuasive Techniques for Making the Sale
by Beth Hayden

How to Stay Creative in a Distracted World
by Brian Gardner & Lauren Mancke

The Right Way to Approach Branding Your Podcast
by Jerod Morris & Jon Nastor

How Becoming a Digital Entrepreneur Helped Jarmar Dupas Get His Life Right
by Brian Clark & Jerod Morris

How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part One
by Kelton Reid

Gary Vaynerchuk on Playing the Long Game
by Brian

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