My Favorite Business Model for a Breakthrough Digital Business

It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down.
I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had for five years looked likely to evaporate underneath me.
I had some savings, but not a ton. I had a mortgage and preschool for my three-year-old to pay for, as well as silly habits like buying groceries and having health insurance for my family.
I had been noodling around with business ideas, but I hadn’t gotten serious.
In the final few months of 2008, I had to get serious. Early in 2009, I took the leap. Here’s how I did it.
My year of living dangerously
In 2009, I felt a lot like a chicken trying to cross an eight-lane highway. It was theoretically possible, but there was a non-optimal level of stress involved.
The first thing I did was hang out my shingle as a freelance copywriter.
In a lot of ways, it was wonderful. I worked on fascinating projects that I cared about. I had lovely clients who actually listened to me. I was able to implement content strategy (which I learned, incidentally, mainly from Copyblogger), instead of sitting in endless meetings talking about it.
The main downside for me was the “you don’t kill, you don’t eat” freelance model, in which I was endlessly

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