Web Personalization: The Future of Digital Marketing and Sales Is Now

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the Read More…
The post Web Personalization: The Future of Digital Marketing and Sales Is Now appeared first on Copyblogger.

Original Source

Sign Up for the Free Copyblogger Workshop on Persuasive Presentations

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so Read More…
The post Sign Up for the Free Copyblogger Workshop on Persuasive Presentations appeared first on Copyblogger.

Original Source

Join Us Live to Learn Smarter Ways to Sell with Webinars

When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical. I’ve read and watched a lot of sales education, and most of it is a horrible fit for me. Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement Read More…
The post Join Us Live to Learn Smarter Ways to Sell with Webinars appeared first on Copyblogger.

Original Source

How to Overcome Webinar Offer Anxiety and Get Your Audience to Buy

Think back to a webinar you attended in the past. You signed up for that online training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product Read More…
The post How to Overcome Webinar Offer Anxiety and Get Your Audience to Buy appeared first on Copyblogger.

Original Source

Getting Comfortable (and Effective) at Selling Your Product or Service

This week, we have some resources to help you actually Sell the Thing. Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work. On Read More…
The post Getting Comfortable (and Effective) at Selling Your Product or Service appeared first on Copyblogger.

Original Source

3 Simple Ways to Get Started with Relationship-Building Webinars

While we are often introduced to new and shiny marketing technologies, webinars are still great ways to interact with our audiences. They help you build relationships, teach, and discover and drill down on your audience’s wants, needs, objections, and problems. But the thought of producing webinars can be overwhelming if you don’t have experience with Read More…
The post 3 Simple Ways to Get Started with Relationship-Building Webinars appeared first on Copyblogger.

Original Source

How to Turn Leads into Clients with Modern Email Marketing

When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t Read More…
The post How to Turn Leads into Clients with Modern Email Marketing appeared first on Copyblogger.

Original Source

Free Workshop *Today* on an Awesome New Content Tool

First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why Read More…
The post Free Workshop *Today* on an Awesome New Content Tool appeared first on Copyblogger.

Original Source

3 Surprising Benefits of Chatbots (No Creep Factor Required)

When you hear the word “bot,” what goes through your head? For me, it’s a toss-up: Election sabotage, death threats on Twitter, or the Cybermen. Not an awesome list of associations. But late last week, I happened to catch a session with Andrew Warner at Social Media Marketing World on how to use chatbots to Read More…
The post 3 Surprising Benefits of Chatbots (No Creep Factor Required) appeared first on Copyblogger.

Original Source

15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week? Well, we do — and this week we’re sharing insights from that community. On Monday, Jerod Morris recapped an epic answer he gave in one of our Authority Q&As recently. (As Read More…
The post 15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers) appeared first on Copyblogger.

Original Source