3 Resources to Help You Build Outstanding Online Courses

“Choosy moms choose Jif” is one of my favorite taglines, for peanut butter or otherwise.
The product’s message stands for more than just peanut butter.
Jif paints a subtle picture of an elite group: choosy moms. Choosy moms only buy the best food for their children.
Any mom who aspires to be part of a group of selective moms would value what Jif represents and feel good about purchasing the brand of peanut butter.
When you turn your educational content into an online course or membership site, how can you communicate to your potential students or members that you have the knowledge that will help them become the people they want to be?
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to structure and sell your natural expertise
How to attract students who want to learn from you
How to create a valuable lesson plan that sells your online course and motivates your students

How to Structure and Sell Your Natural Expertise

Chances are, you’re extremely knowledgeable about a certain topic.
Whether you know a ton about an industry you’ve worked in for years or a fun hobby you’ve mastered, at some point you might want to document your expertise and teach others.
But how do you organize your ideas and find the right technology solutions that help you distribute your lessons to students?
In How to Structure and Sell Your Natural Expertise, Pamela Wilson shares the first steps you need to take, so you realize

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4 Ways to Turn a Mature Membership Site into a Treasured Resource Your Members Will Love

As your membership site matures, its library of resources grows — and even balloons.
Tired and proud, you look through your catalog of lessons, ebooks, slide decks, swipe files, worksheets, audio, and video. You think of all the years you’ve kept your head down and done the work.
Now, with this big, evergreen content library, you plan to sell even more memberships than you have in the past.
That’s what I expected to happen with my membership site.
Then, with almost six years of content created, I hit a major downturn I didn’t foresee: for every new member who joined, a renewing member cancelled.
New subscribers commented that they didn’t know where to start. Non-renewing members told me they couldn’t find time to make use of their memberships.
My big, evergreen content library was transforming from an asset into an intimidating beast that was turning people off.
In this post, I’m going to discuss the four ways I tamed my content library beast and turned it into an accessible resource my members are — once again — loving and sticking around for at renewal time.
You can use many of these methods for organizing your content even if you’re in the early stages of building your membership site, so let’s get started.
1. Add useful content indexes
An index serves two types of members:

It helps the member who knows exactly what resources she wants to track down.
It helps the member who wants to explore all of the materials available on your

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Free Webinar: Build a Business Around Paid Courses and Membership Sites

The goal of running an online business built around digital products and services is as old as the Internet itself.
And there are no secrets or shortcuts.
There are:

Tried-and-true models for developing an online business the smart way
Technology solutions that simplify strategy implementation and make execution more efficient and effective

In our fourth Rainmaker Platform webinar, Brian Clark and I are going to discuss a couple of these tried-and-true models: courses and membership sites. These are models that Rainmaker Digital has extensive experience not just discussing and teaching, but actually doing (over and over).
Our previous webinar laid out the big picture strategy behind creating a compelling logged-in experience on your website. This upcoming webinar will take that lesson further by describing how you actually turn that audience experience into revenue — into a business.
We’ll also walk you through a couple of live demonstrations of websites that are doing this right now using the Rainmaker Platform.
Join us Thursday, October 22, 2015 at 3:30 p.m. Eastern Time for free advice that can help you turn the dream of running an online business into a goal you’re ready to achieve.
Register here: http://rainmakerplatform.com/webinar/launch-paid-product/
By the way, if you are interested in the topic but can’t attend the live event, you should still register.
A replay video will be available to everyone who registers, and we’ll send you an email once it’s ready.
Click here to register for the free webinar: Build a Business Around Paid Courses and Membership Sites
About

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Webinar: Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas

Every great website is a membership site.
In today’s economy and online environment, marketing can no longer simply be the promise of an experience — marketing must actually begin the experience.
Hence our indefatigable focus on the idea of media, not marketing.
Because your marketing is not effective if it is something people want to avoid. Instead, it must become an experience that is sought-after and valued.
And this experience is powered by content.
But not just any content — adaptive content: the right high-value content delivered at the right time to the right person. This is what creates a deeper, more meaningful experience.
Which is why membership has its privileges, for both you and your prospects, customers, and clients.
So, what are the first steps toward creating a membership website? Attend our free webinar, Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas, on Thursday, September 24, 2015, and we’ll tell you.
Register for the free webinar, space is limited

Why you need to deliver a logged-in experience
Okay, we won’t really make you wait until the webinar to find out what the first steps are. You might even know them already anyway.
In addition to having the correct site infrastructure in place to host a member area, you have to give people reasons to become a member in the first place.
Enter: free downloads and courses.
Free downloads and mini courses turn attention into free membership.
Once people are logged-in members, you get the power and privilege

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The Membership Imperative and the Persistence of Audio Content

We’ve been talking a lot about the benefits of the “logged in experience” when it comes to email list building and marketing automation. There’s even more to it than that.
Birthday boy Jerod Morris joins Brian Clark for this episode of New Rainmaker to talk about interesting things they’ve spotted in the endless content stream related to digital commerce.
Brian and Jerod discuss why web analytics are usually horribly wrong (and what to do about it) and marvel at the staying power and popularity of audio content.
Tune in to New Rainmaker with Brian Clark to hear Brian and Jerod discuss:

The statistical power of the logged in experience
The folly of looking at the wrong metrics
The most powerful form of media on earth
The future of independent audio content
How Jerod produces multiple podcasts
A brief intro to Brian’s new show … Unemployable

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Will Millennials Kill Email Marketing?

The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.
But that doesn’t mean Millennials are reading your email. Rather, there’s a good chance that your email is getting deleted unread, prompting an unsubscribe, or worst of all, marked as spam.
Smarter online marketers are connecting with the Millennial generation by email just fine. Here’s how.
In this 18-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:

How to be in two places at once
The key to email success with Millennials
Email Marketing 101
Do consistent email delivery times make a difference?
The absolute necessity of mobile-friendliness
Why the “logged-in experience” is the answer

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Will Millennials Kill Email Marketing? appeared first on Copyblogger.

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