Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers

Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a Read More…
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Sign Up for the Free Copyblogger Workshop on Persuasive Presentations

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so Read More…
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Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have Read More…
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Oft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting Read More…
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How to Write a Killer Book Introduction

It might be a short ebook you intend to give away to blog subscribers. Or you might be trying to pen a New York Times bestseller. Either way, I think I know which bit of your book is causing you problems. The introduction. It’s the biggest hurdle for most of the writers I work with. Read More…
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How the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part Two

Literary scholar, publishing consultant, and co-author of the critically acclaimed book The Bestseller Code, Jodie Archer dropped by to chat with me about her journey, the coming revolution in publishing, and the insecurities that all writers face.
Before earning her PhD from Stanford, Ms. Archer studied English at Cambridge, worked in both journalism and TV, and became an acquisitions editor for Penguin UK publishing.
While at Stanford, Jodie taught nonfiction and memoir writing, and researched both contemporary fiction and bestsellers. Upon completion of her doctoral work, she was recruited by Apple, where she was the lead in research on books.
Her book, The Bestseller Code, is based on her doctoral research with professor Matt Jockers on an algorithm that they tested over four years and refined by text mining more than 20,000 contemporary novels.
The Guardian proclaimed that their book “… may revolutionize the publishing industry,” in part because their algorithm was able to predict bestselling books 80 percent of the time, based on a theme, plot, character, and many other big data points.
If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews.
If you missed the first half you can find it right here.
In Part Two of this file Jodie Archer and I discuss:

How to use Google Docs to co-write a book
Why every writer is organized in their own disorganized way
How to get into your creativity zone
The worst question you can ask a book lover
Why authenticity is critical for your productivity

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The Book is Launched! Now What?

Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next?
Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing.
They share insights about how to give your book a long and profitable life. And they discuss why the best marketing tool has been Pamela’s book itself (and how you can use your book’s content during a book launch).
In this final episode Jeff Goins and Pamela Wilson discuss:

Why “Done is better than perfect” is a good mantra for self-publishers
How working ahead impacted Pamela’s book launch
Jeff’s theory of what resistance means to any work
Exciting news about Pamela’s plans going forward — A new book! Courses! And more …

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How the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part One

Literary scholar, publishing consultant, and co-author of the critically acclaimed book The Bestseller Code, Jodie Archer dropped by to chat with me about her journey, the coming revolution in publishing, and the insecurities that all writers face.
Before earning her PhD from Stanford, Ms. Archer studied English at Cambridge, worked in both journalism and TV, and became an acquisitions editor for Penguin UK publishing.
While at Stanford, Jodie taught nonfiction and memoir writing, and researched both contemporary fiction and bestsellers. Upon completion of her doctoral work, she was recruited by Apple, where she was the lead in research on books.
Her book, The Bestseller Code, is based on her doctoral research with professor Matt Jockers on an algorithm that they tested over four years and refined by text mining more than 20,000 contemporary novels.
The Guardian proclaimed that their book “… may revolutionize the publishing industry,” in part because their algorithm was able to predict bestselling books 80 percent of the time, based on a theme, plot, character, and many other big data points.
If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews.
In Part One of this file Jodie Archer and I discuss:

How a word nerd helped program a computer to predict bestsellers with a high degree of accuracy
Why all writers of fiction should read The Bestseller Code
How to turn years of research into an entertaining and educational nonfiction book
The power of deadlines for beating procrastination

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How Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part Two

International bestselling sci-fi and thriller novelist and screenwriter, Blake Crouch, took time out from his busy schedule to talk to me about his mind-bending new book Dark Matter and adapting his work for both film and TV.
The hybrid author has penned more than a dozen novels that have been translated into more than 30 languages, and his short fiction has appeared in numerous publications.
In addition to having his Wayward Pines trilogy adapted into a #1 hit TV show by FOX, Blake wrote the screenplay for his latest novel, Dark Matter, for Sony Pictures. He also recently co-created Good Behavior, a TNT show based on his novellas, starring Michelle Dockery (set to premiere November 15, 2016).
His novel Dark Matter was described by the NY Times as an, “… alternate-universe science fiction …. countdown thriller in which the hero must accomplish an impossible task,” and bestselling sci-fi author Andy Weir called it, “An exciting, ingeniously plotted adventure about love, regret, and quantum superposition.”
If you’re a fan of The Writer Files, click subscribe to automatically see new interviews.
If you missed the first half, you can find it right here.
In Part Two of this file Blake Crouch and I discuss:

The author’s tips for conquering writer’s block
Why versioning and backing up drafts is crucial
How to lean into procrastination and find your most productive writing time
Why understanding that “everything’s been written,” can set your creativity free
Why you need to write the kind of book you want to read

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Cool-Headed Advice for Keeping It Together Just Before Your Book Launch

Having a powerful launch is important, but it isn’t everything. “The biggest danger to an author,” says Jeff Goins, “is spending all their energy on a launch.”
Publishing your book is the first step in a long game. A published book isn’t urgent, so authors need to get out there, start banging the drum, and keep on banging it for a long time post-launch.
The trait that separates authors who succeed at getting their books in front of their intended audiences, and those who do not, comes down to perseverance.

In this episode Jeff Goins and Pamela Wilson discuss:

Jeff’s last-minute, pre-launch mindset tips
Compelling arguments for why the long game matters more than the launch
Why you should never underestimate the power of people’s awareness of your book
The reason it’s imperative to keep talking about your book long after the launch is done

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