How I slashed my evergreen course refunds with 7 gamification hacks

Right now is a fantastic time to create an online course and teach others.
Case in point:

Celebrity-taught online course platform, MasterClass, just raised $15 million
You literally have 10+ awesome course platforms to pick from
This e-learning industry’s value is expected to exceed $25 billion by the year 2023

Chances are, you’ve heard that making an online course is your path towards an impressively profitable business:

Derek Halpern runs Social Triggers, a 7-figure business, using online courses
Copy Hackers grew into a 7-figure business when they optimized our courses
This math teacher made $1,000,000/year
Way back in 2014,

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How to Listen: A guide for marketers who want to know what their customers want

As humans, we suck at listening.
And that’s bad for marketing and copywriting.
One study found that 50% of adults couldn’t describe the content of a 10-minute oral presentation just moments after hearing it. Results from 48 hours after hearing the talk were even worse: 75% of the listeners couldn’t even recall the subject matter.
But it’s not our fault.
We can safely blame science. The science of listening actually prevents you from being a better listener. Turns out our brains have the capacity to digest up to 400 words per minute of

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How I turned my wedding into an email marketing case study (with a slightly epic mistake)

“Yeah, I love you too,” I said. My boyfriend and I were boating on the lake I grew up on. In Texas. In the blistering summer heat.
“But it’s SO HOT. Why did you stop the boat? Can we please go?”
Then I realized why he was saying so many sweet things to me – he was proposing. To marry me.
And I got excited.
About the usual stuff: a gorgeous white dress, table full of presents, wedding cake, the 200+ peeps who I wanted to celebrate that day with me, the

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6 methods to find your business’s next top-notch freelance writer

Your content calendar is full of great topics.
You know what differentiates your content strategy from the competition.
You feel ready.
At the last moment, you realize you forgot to think about the one thing that can break your company’s blog:
You need someone to write content for you.
Paraphrasing what a great leader once said: writers, writers, writers.
Yes, you could write, but you also have 24+ tasks you need to do. The content you write so far is OK, but nothing earth-shattering.
Before launching, you decide to get started looking for high-quality writers online and publish a job

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I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

Cold emails aren’t a numbers game.
You don’t have to send 1000s of emails just to score a disheartening open rate of 2%.
(That’s the often-touted open rate for cold emails, BTW.)
That’s all just a lie perpetuated by marketers who suck at cold emailing… and who want to make you feel like you’re as horrible at this delicate skill as they are.
Truth be told:
Cold emails can – and do – work.
How do I know?
Because I used 328 of ’em to launch my business and grow it 1400% in 4 months.

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How We Repeatedly Launch 6-Figure Courses With Just 2 People

We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing the most effective sales emails.
The course trains freelance and in-house copywriters, growth consultants, online coaches and digital product entrepreneurs on how to write emails that convert. W00t!
It’s probably the 10th product launch for Copy Hackers in the past 4 years (since we stopped selling ebooks)… and we’re now settling into a nice steady rhythm of about 3 course launches per year.
Keep in mind that not all our course launches involve selling brand new products.
No, we

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We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

The right users may be signing up for your free trials…
They may be activating.
They may be experiencing AHA moments and getting value out of what your SaaS offers. They may be the perfect candidate for a paying customer.
But here’s the problem: too many of them are not buying. They’re not converting from free to paid. They should convert. But they’re just… not.
Could be your free trial is too long. Could be your pricing is wrong. Could be your whole business model is wrong. Or it could be something much

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36 Facebook Ad Hacks (for when you’re fresh outta ideas but desperate for brag-worthy CTRs)

I was struggling hard with Facebook ads when I ran across this Facebook ad copywriting guide by Joanna.
Since then, I’ve made it my goal to master Facebook ads.
The whats. The whys.
And especially the many, many hows of crafting compelling Facebook ads.
And in the last 6 months, I’ve taken my cost-per-click for blog promotions down from $1.20 to $0.65, on average.
I’ve also increased my monthly Facebook leads by over 200%.
I didn’t do anything you wouldn’t do. I just did what you don’t WANT to do: I spent dozens and dozens of hours

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7 Advanced Tactics Pro Facebook Marketers Use to Boost Conversions

It’s time for better results – more leads, more revenue – with Facebook ads.
Today, you’ll get 7 advanced tactics for Facebook ads.
These are the best of the best techniques I use to increase conversions for myself and my clients.
Before we dive in, there’s one essential piece of “pre-work” for you. To help you track sales and conversions, you’ll need to have the Facebook Pixel installed on your website as well as one of two methods of conversion tracking implemented.
Start with the Facebook Pixel
Facebook Pixel is just a bit

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How do you turn great home page copy into killer home page copy?

Optimization is an iterative process.
Your copy is never “done.”
So although we more than doubled SweatBlock.com’s revenue by applying these 3 copywriting principles – messaging hierarchy, specificity and appropriate CTAs – we weren’t about to stop there.
This spring, we worked with the SweatBlock team to run another copy test on their home page.
To Figure Out What to Test, We First Had to Do the Unsexy:
Develop an Hypothesis About What Wasn’t Working
When you get a statistically significant paid lift of 108%, you might tell yourself it’ll be tough to beat that winning copy.
And you’re right: it probably won’t be

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