Mad Marketing 106: Positive People, Content Cultures, and More

It’s podcast time my friends, and in this episode of Mad Marketing, I’ll be addressing the following subjects: Why I’ve elected to surround myself with positive people, and how watching the recent election was difficult based on the fact that so many generally happy and positive people changed their tune, even to friends. The interesting…
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Sample Videographer Job Description and Posting for Marketing Departments

If you’ve been paying any attention to our content on The Sales Lion over the past year, you’re quite aware of our focus on helping companies become “media” companies– a shift that is needed as we all roll forward into the digital age. This being said, more and more companies are hiring in-house videographers in…
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The Problem with Using Scripts in Your Video Marketing

  If you’ve been engaging your employees to produce in-house video content, there is a good chance you’ve dealt with a specific question: Should we be using scripts to dictate our videos? Well, with regards to this question, consider these thoughts: When someone is using a script, their mind is often more worried about saying…
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#Inbound2016 Day 2 Wrap Up: Politics, New HubSpot Features, and More

Well Day 2 of Inbound 2016 is in the books and, as you might imagine, it was a very very interesting one, mainly because of the previous night’s election results and the varying degree of emotions attendees were experiencing. And although I could certainly take a few minutes to discuss the polarizing and divisive keynote…
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A Recap of Gary Vaynerchuk’s #Inbound16 Keynote: Quotes, Bits, and More

Well folks, Inbound 2016 is here, and as you might imagine, our entire team at The Sales Lion is here attending the event. In an effort to provide those of you who aren’t able to attend or for those that would like a review of the salient points and teachings being mentioned, we’ll be doing…
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Why Your Website Must Have a “Who We Are Not A Good Fit For” Section

Every company/brand website loves to say why their product/service/brand/etc. are great. They (hopefully) love to talk about all the problems they solve and who they serve. All of this is good, but the problem is that it doesn’t completely align with basic human psychology. Why? Simple: Telling someone why you may not be a good…
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The 2 Keys to Helping Employees Become Great In Front of a Camera (Video Marketing)

With video becoming such a focus for more and more companies in 2016 and beyond, the need to learn *how* to create these videos in-house is becoming …
The post The 2 Keys to Helping Employees Become Great In Front of a Camera (Video Marketing) appeared first on The Sales Lion by Marcus Sheridan.

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