Every so often you meet someone who seems like she’s a born teacher. Someone with the smarts, the organizational skills, and — let’s not forget, the patience — to teach.
Helena Denley is like that. In almost every aspect of her life she is in “teaching mode.” And her clients, students, and family all benefit from her gift.
To reach a wider audience with her educational efforts, Helena began using online teaching tools many years ago. They’ve permitted her to build a worldwide audience and maintain the flexibility she values in her life.
Helena’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. See all the Hero’s Journey posts here.
Read on as Helena shares her tips for moving from a service-based to a teaching-based online business.
A dynamic duo online and off
Helena Denley: My business is WP Website Coach. It’s a place for solopreneurs and small business owners to get help with their WordPress-based websites so they can move to the next level in their businesses.
We currently offer a group of interconnected one-on-one services (digital strategy, web design, “tech rescue,” monthly website care, and website reviews).
Plus, we have a WordPress training membership site and a web design course for solopreneurs.
My husband and I work in the business together and bring our life skills to all our client interactions.
Warren is a senior business analyst with more than 20 years
In this episode of Youpreneur FM, Chris Ducker sits down with mediapreneur David Siteman Garland to talk about online course creation.
With the rise of content marketing in the last few years, the amount of information you can find online has been growing exponentially. You no longer have to pay for most information — it’s available for free, and it’s only a few clicks away.
So, does this mean that selling info-products is dead? Not at all. The key is finding very specific problems that your audience has and offering specific solutions. The concept of selling access instead of just information is an important element too.
Today, I talk with David Siteman Garland about building awesome online courses — and becoming very profitable at it. Get ready to take notes, because this episode is jam-packed with specific, actionable advice.
David delivered some great insights into how he made his online course such a huge success. In fact, this episode is a perfect illustration of what he is talking about: provide amazingly valuable information and people will want more!
In this 57-minute episode, David and I discuss:
The earning potential of having your own online course to offer
How to create a survey to understand your audience’s needs
Testing your content before developing a course
The biggest myths of course creation and marketing
Why you shouldn’t be using YouTube to host your course content
How to market your course, the non-sleazy way
Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.
The post How to
This week on Rainmaker Rewind, Sonia Simone shares an exciting announcement on Copyblogger FM that you don’t want to miss.
James Garvin of U.C. Davis joins Sonia to chat about the evolution and future of online education, as well as a new collaboration between Copyblogger and U.C. Davis!
And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.
Copyblogger FM. Sonia Simone and James Garvin reveal the collaboration between Copyblogger and U.C. Davis and what it means for online education going forward: Announcing: A Breakthrough Educational Collaboration between Copyblogger and U.C. Davis
The Digital Entrepreneur. Joanna Penn hops on the show to discuss her online entrepreneur journey and share her advice for aspiring entrepreneurs: How Joanna Penn Designed the Lifestyle (and Career) of Her Dreams
Confessions of a Pink-haired Marketer. In this episode, Sonia Simone answers a few questions about B2B and B2C marketing sent in by her Twitter followers: Q&A from Twitter, Independence Day Version!
Elsewhere. On Write With Impact, Pamela Wilson chats with Glenn Leibowitz about writing and publishing her first book: Pamela Wilson on Write With Impact
Youpreneur. Chris Ducker welcomes back New York Times best-selling author Tucker Max to explain “Book in a Box” and the process of writing a book: Catapulting Your Personal Brand by Launching a Book, with Tucker Max
The Missing Link. Carrie Dils joins Jabez LeBret to talk about teaching and taking courses online and how it affects your digital business: What Lynda.com Can Do
Online courses are one of the most popular forms of web-based business today.
They’re in-demand, which makes them easy to market
They support premium pricing, so they can quickly become profitable
They’re a smart way to leverage the time you put into product creation
Those are all great reasons that developing a digital course might be a smart idea for you and your business.
But if you start from there, you’re going to have a hard time.
Because, just like any business (online or off), your business needs to serve the needs of your audience and customers if it’s going to survive … and thrive.
The best online courses have their success “baked in.”
Start with thoughtful preparation to craft the exact educational experience your audience wants to buy. And then, of course, deliver that experience.
You might be tempted to skip these planning steps. But if you do, your digital education business will take much longer to get traction.
Pave the road to a successful course with these five steps.
Step #1: Find your market of hungry learners
You may be familiar with the old marketing “riddle” that copywriter Gary Halbert liked to ask:
What’s the most important success factor for a restaurant?
No, it’s not the menu, the service, the quality of the chef, or even the location.
It’s a starving crowd that will show up to buy what’s being sold.
Finding that “starving crowd” will make everything about your business so much easier.
The same is true for all businesses. Your online course needs to find its “hungry
“Choosy moms choose Jif” is one of my favorite taglines, for peanut butter or otherwise.
The product’s message stands for more than just peanut butter.
Jif paints a subtle picture of an elite group: choosy moms. Choosy moms only buy the best food for their children.
Any mom who aspires to be part of a group of selective moms would value what Jif represents and feel good about purchasing the brand of peanut butter.
When you turn your educational content into an online course or membership site, how can you communicate to your potential students or members that you have the knowledge that will help them become the people they want to be?
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
How to structure and sell your natural expertise
How to attract students who want to learn from you
How to create a valuable lesson plan that sells your online course and motivates your students
How to Structure and Sell Your Natural Expertise
Chances are, you’re extremely knowledgeable about a certain topic.
Whether you know a ton about an industry you’ve worked in for years or a fun hobby you’ve mastered, at some point you might want to document your expertise and teach others.
But how do you organize your ideas and find the right technology solutions that help you distribute your lessons to students?
In How to Structure and Sell Your Natural Expertise, Pamela Wilson shares the first steps you need to take, so you realize
The goal of running an online business built around digital products and services is as old as the Internet itself.
And there are no secrets or shortcuts.
Tried-and-true models for developing an online business the smart way
Technology solutions that simplify strategy implementation and make execution more efficient and effective
In our fourth Rainmaker Platform webinar, Brian Clark and I are going to discuss a couple of these tried-and-true models: courses and membership sites. These are models that Rainmaker Digital has extensive experience not just discussing and teaching, but actually doing (over and over).
Our previous webinar laid out the big picture strategy behind creating a compelling logged-in experience on your website. This upcoming webinar will take that lesson further by describing how you actually turn that audience experience into revenue — into a business.
We’ll also walk you through a couple of live demonstrations of websites that are doing this right now using the Rainmaker Platform.
Join us Thursday, October 22, 2015 at 3:30 p.m. Eastern Time for free advice that can help you turn the dream of running an online business into a goal you’re ready to achieve.
Register here: http://rainmakerplatform.com/webinar/launch-paid-product/
By the way, if you are interested in the topic but can’t attend the live event, you should still register.
A replay video will be available to everyone who registers, and we’ll send you an email once it’s ready.
Click here to register for the free webinar: Build a Business Around Paid Courses and Membership Sites
Every great website is a membership site.
In today’s economy and online environment, marketing can no longer simply be the promise of an experience — marketing must actually begin the experience.
Hence our indefatigable focus on the idea of media, not marketing.
Because your marketing is not effective if it is something people want to avoid. Instead, it must become an experience that is sought-after and valued.
And this experience is powered by content.
But not just any content — adaptive content: the right high-value content delivered at the right time to the right person. This is what creates a deeper, more meaningful experience.
Which is why membership has its privileges, for both you and your prospects, customers, and clients.
So, what are the first steps toward creating a membership website? Attend our free webinar, Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas, on Thursday, September 24, 2015, and we’ll tell you.
Register for the free webinar, space is limited
Why you need to deliver a logged-in experience
Okay, we won’t really make you wait until the webinar to find out what the first steps are. You might even know them already anyway.
In addition to having the correct site infrastructure in place to host a member area, you have to give people reasons to become a member in the first place.
Enter: free downloads and courses.
Free downloads and mini courses turn attention into free membership.
Once people are logged-in members, you get the power and privilege
Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services.
But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all.
There’s a methodical analysis you can perform to see if you can spot the problem. Of course, this is the same analysis you should perform before you create a course.
In this episode of Unemployable with Brian Clark, Brian discusses:
How to be absolutely sure what works
Why re-examining existing market demand is step one
How incorrect pricing can kill your sales and profits
What to do to increase your targeted reach
Copywriting techniques that work for courses
Testing demand with the MVP process
How split-testing reveals the truth
Click Here to Listen toUnemployable with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
The post Why Don’t Some Online Courses Sell? appeared first on Copyblogger.
Overwhelm is fast becoming the modern entrepreneur’s disease.
If you are feeling overwhelmed in your digital business right now, take comfort in the fact you are not alone, and there are solutions!
As Pamela Wilson explained last week, you don’t need to bite off more than you can chew.
But what exactly is the minimum required to get your business moving in the right direction?
And how do you get started in a manageable way?
Let’s find out …
First, why you?
You have a few big questions to answer first. Everything hinges on this, because these questions alone can bring on those overwhelm feelings.
What do you do?
Who do you do it for?
Why would someone choose you over someone else?
You don’t have to get this right first time, but you do have to have some idea that broadly works if you are going to make traction.
It especially works well if you can talk in terms of a beneficial outcome. Rather than say you perform acupuncture, talk about permanently removing back pain.
You know you are on the right track if people say, “Oh interesting, how does that work?” or, “How do you do that?” rather than, “That’s nice, goodbye!”
Write content that attracts
You need to identify the needs of your target audience and speak to those needs in your articles. Your content should tell stories that deliver a message your audience needs to hear.
You should solve problems and build trust. Show that you can help people with what they need.
An experienced pro, Jay Baer has given hundreds of insightful, humorous presentations world-wide to audiences as large as 6,000. He’s a renowned business strategist, keynote speaker, and a popular emcee and event host.
Jay is also a New York Times bestselling author of four books who travels the world helping businesspeople get and keep more customers. He has advised more than 700 companies since 1994, including Caterpillar, Nike, and thirty-one of the Fortune 500.
Jay is the Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.
The Convince & Convert Media division produces one of the world’s biggest (and best) content marketing blogs, multiple podcasts, and many other education resources for business owners and executives.
In this episode of Authorpreneur, host Jim Kukral and Jay Baer discuss:
How Jay turns his books into keynote speaking gigs all over the world
The perils and rewards of living on the road as a professional speaker
How Jay comes up with killer book topics and speeches
Jay’s plans for creating passive income from courses and training modules
Why being a great speaker is really about being a great entertainer
Click Here to Listen toAuthorpreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
The post How Jay Baer’s Books Have Opened Doors to Keynote Speaking Gigs