Do These 7 Stinky Mistakes on Your ‘About’ Page Chase Customers Away?

How do you hack your way to success?
Increase traffic? Improve conversion rates? Boost average profit per customer?
In this age of pixels, we can measure and test almost everything. We crunch numbers.
But when we’re looking at all the data, the numbers and percentages, it can be easy to forget we like buying from companies we know, like, and trust.
Before doing business with a new company, do you check who they are?
Do you care what they stand for?
Likeability is not a fluffy concept for hippies
In his book Influence, Cialdini dedicates

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How to Do Reciprocity Right… So It Actually Persuades Instead of Fostering a Culture of Takers

“I am obligated to give back to you the form of behavior you first give to me.”
That’s how Dr. Robert Cialdini, the mastermind behind Influence (one of my fave biz books), defines the idea of reciprocity or reciprocation.
Reciprocity is one of Cialdini’s six principles of persuasion.
You’ve surely heard of it.
If not, click here to buy the book (and be sure to read it, too)
Reciprocity is the persuasion principle at play in most of our content marketing efforts and when we give out free trials. We’re banking on the idea that,

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