Are LinkedIn Ads Worth the Price?

While ads on LinkedIn can be expensive, if you know the right formula, they can be very effective.
One of the biggest complaints Sean Jackson hears about LinkedIn is that ads are just too expensive and don’t generate results.
Well, don’t tell that to Janet Driscoll Miller, CEO of Marketing Mojo. Janet and her firm have not only seen great results for their clients on LinkedIn, it was one of the reasons why they changed their company name.
In this episode of The Missing Link, host Sean Jackson and Janet Driscoll Miller discuss the subject of LinkedIn ads, including:

The technique Janet used to increase sales by 281 percent for a $20,000 product
Why Sponsored Updates are worth trying
The types of ad budgets you need to be effective

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How Every Creative Must Think about Marketing and Advertising

Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme.
Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy said, “We sell or else.”
This is the point. Advertising comes in two flavors: artistic and mechanical.
One obscures the message and is judged by its originality. It conforms to the principles of art.
The other clarifies the message and is judged by performance. It conforms to principles of copywriting, of advertising.
One is a monument. The other is a tool. One is meant to attract attention from a distance. The other is meant to absorb traffic. To steer readers into action. To get results.
But this doesn’t mean you throw creativity out the window …
In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

The longest-spanning bridge in Switzerland
Rosser Reeves’s great metaphor that perfectly illustrates the relationship between copywriting and creativity
Four must-listen episodes of Rough Draft
A neuroscientist’s definition of creativity
What you can learn about creativity from a sales guide David Ogilvy wrote when he was 25
The famous Bill Jayme headline for Psychology Today

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How to Use the 5 Stages of Audience Awareness to Dominate Online

In the last episode of Rough Draft, Demian Farnworth walked you through the magic that is an Upworthy headline as an introduction to a concept called “The 5 Stages of Audience Awareness.”
The actual name is “The 5 Stages of Market Awareness” — a concept originally developed by Eugene Schwartz.
But Demian modified it for our purposes.
Every product or idea goes through these stages. And to maximize your chances of getting noticed (and getting read), you’ve got to know which stage your audience is in.
In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

What to do when your reader is weary of your headlines
How to write a headline when competitors start copying you
When you should elaborate on and enlarge the mechanism
How to write a headline if your product or idea is in stage one
The simple way to revive a dead product or idea (unfortunately, most people start here)

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How to Use Scarcity to Get Lazy People to Act (Without Being Shady)

Let’s be honest with each other for a moment.
Both you and I know we are lazy when it comes to activities that don’t appeal to our self-interests. We stall. We resist. We ignore.
This is not a bad thing, mind you. In fact, it’s necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money.
As digital marketers, however, with products we wish to sell, we need our audiences to overcome their resistance to taking action.
I love this line by Sonia Simone that perfectly sums up the situation we face:
You could have a product that granted immortality, robust health, unlimited wealth, and a lifetime of great hair … and people would still put off adding it to their carts.
First, you need to acknowledge that this resistance is a problem.
Don’t be ashamed

In a previous article, I talked about a common problem I see on landing pages, particularly when offering free opt-in content.
This problem is that when a product is free, many writers believe that they don’t have to offer much copy to their prospects. They think the word “free” will do all the work.
That’s simply not the case. You are asking “free” to do too much.
But there is another common problem I see when evaluating landing pages. It has to do with calls to action.
Of course all the pages I review have calls to action. I think we’ve impressed that principle enough on people that it’s become

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Want Copy That Actually Works? Start with Mass Desire

We all long for something. Love that will last. The ability to influence people. Scenic vacations. Financial independence. Less anxiety. Copywriters call these “mass desires.”
And copywriting that actually works connects your product to one of these mass desires.
When that is done — when you’ve convinced your prospects that you can satisfy their desires — then people will not only fall in love with and buy your products, they will become unstoppable evangelists as well.
But that all depends on whether or not you choose the strongest desire.
In this 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

Why Demian would tap into the migraine sufferer’s desire for a cure before the hangover sufferer’s
A common pitfall copywriters fall into when it comes to desire
Why you want to avoid writing for products with low degrees of duration
Why you don’t need the general population to love your product (just this one particular group)
The “mass desire” problem with a product like the Segway PT
What mass desire Olive & Cocoa tapped into with their leather tire gauge (it’s not what you think)

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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The Free Content Trap Writers Always Fall Into

The other day I was walking to our neighbor’s house to let his dog out. It was noon, bright, and hot. No wind, my hands in my pockets, my thoughts somewhere else.
As I rounded the corner, I ran into another neighbor — a thick, weathered man with short black hair. He was rolling a lawnmower to the end of his driveway.
He said, “You know anyone who wants a free lawnmower?”
I stopped and contemplated his offer. A free lawnmower? “Does it work?” I said.
“Yep,” he said.
I don’t need a lawnmower — mine is less than a year old — but the resourceful spirit of my grandfather said take it. You can figure out what to do with it afterwards.
That’s what free can do to you.
But then another voice, the Spartan spirit of my father, got the better of me, and I decided not to deal with it. To remain light. Lean.
My neighbor was still staring at me.
“No, I don’t know anyone, but I’ll ask around,” I said, and moved on.
Free has a funny effect on people
Our eternal attraction to free is equivalent to a child’s obsession with toys. We will never tire of it or evolve away from our love of free.
This is good news for marketers. But just because you give something away for free doesn’t mean you will get the conversion. Free’s job is simply to flag down the reader.
Let me explain.
When free content fails
Part of my job at Copyblogger Media involves reviewing

Original Source

10 Ways to Piss Off David Ogilvy (Free Poster)

You won’t like David when he’s angry.
Sure, he may be a gentleman with brains, but this English oven salesman turned chef turned farmer turned advertising giant has a temper.
For example, when he sat down to write only to find he had no ideas, he said, “I get bad-tempered. If my wife comes into my room I growl at her. (This has gotten worse since I gave up smoking.)”
In a note to the heads of his offices before planned visits he wrote, “Waiting for food puts me in a foul mood.”
But it seems he reserved his strongest moments of outrage for advertising.
Advertising themes that demand your attention
Over the course of a career that spanned 50 years and $100 million worth of advertising, David developed some firm views on the discipline. In fact, David repeated them so often in his lectures, interviews, and memos, you might call them themes.
Themes he wanted infused into his agency’s corporate culture.
Violate one of these themes and you just might find yourself on the receiving end of a stern memo or handwritten note scribbled on a scrap of paper from David.
In this online age (where brevity rules the roost), these themes still demand our attention.
And since the editor of The Unpublished David Ogilvy said David was fond of lists, what better way to share these copywriting crimes that angered Mr. Ogilvy than with a list?
Enjoy.
1. Be boring
The worst fault a salesman can commit is to be a bore.
– From a 1935

Original Source

The Hipster’s Dilemma

Join host Robert Bruce for the second episode of Allegorical …
A simple story about one of the greatest hipsters who ever lived … and the reality behind the facade of his particular brand of cool.
Listen to Allegorical No. 2 …
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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How to Build a Profitable Email List with Social Media Advertising

Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place.
Noah Kagan has spent over $2 million on Facebook ads while building his business AppSumo, powered by an email list of over 700,000. A bold move, but you have to also realize that Kagan was employee number 30 at Facebook and helped build their ad system.
Needless to say, Noah has vast experience and can share exactly how to do profitable ad spends on Facebook for list-building. So who better to have on the show for another free consulting wisdom-seeking episode of New Rainmaker?
In this 29-minute episode of New Rainmaker with Brian Clark, Brian and Noah Kagan discuss:

Why you should focus on fundamentals instead of Facebook
Is Facebook now a pay-to-play platform for marketers?
How to convert social traffic into email subscriptions
A longer (more profitable) view of social media advertising
What you should do if an ad spend is profitable
How to make sure your ad campaigns will work
Why he suggests using retargeting for product-based campaigns
Which social ad platforms have performed best for him
How to successfully advertise on Twitter
Two surprisingly successful recent ad campaigns

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from

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