Happy Labor Day!

Today is Labor Day in the U.S., a time to celebrate the potency and dignity of work — and the regenerating power of a little time off. The Copyblogger team will be back starting tomorrow with lots more content for you … including your September Creativity and Productivity prompts later this week. Have a wonderful Read More…
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Memorial Day: A Time to Reflect and Remember

The last Monday in May is Memorial Day in the United States — a day to remember the men and women who have died in military service.
It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, community, and gratitude.
We’ll have a full calendar of content for you this week … we look forward to reconnecting tomorrow!
Image courtesy Hugh MacLeod.
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Last Chance to Get the Rainmaker Platform at the Current Pricing

TL;DR version: The Rainmaker Platform is shifting from a pure technology play to software with services included before the end of June, at much higher pricing. That means if you want Rainmaker at its current pricing, you should start your free trial now.
When we rebranded from Copyblogger Media to Rainmaker Digital in September of 2015, it was a firm statement that put the Rainmaker Platform at the forefront. But it was also a foreshadowing of where we saw things going.
We knew we were headed from software-as-a-service (SaaS), to software and service to create complete solutions. People need sophisticated marketing technology, yes — but they also need done-for-them services such as design, content, and lead generation strategy.
The technology is only getting more sophisticated, and we plan to remain at the forefront of that with Rainmaker. But sophisticated technology calls for equally sophisticated strategy and execution — and not everyone has that kind of expertise in-house.
Our original goal was to create marketing technology for entrepreneurs and small businesses that are doing content marketing themselves or via freelancers. In the meantime, we’ve been turning away businesses happily willing to pay for a more complete solution.
Our go-forward strategy is to follow what the market is telling us. We’re going to offer you the services that we’ve been teaching and doing for ourselves over the last decade.
A complete Rainmaker solution provider
We’ve been doing service work for our Rainmaker Platform customers for over a year, but it’s been very cautious.

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Taking the Day to Honor Dr. King

The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr.
“Faith is taking the first step even when you can’t see the whole staircase.”– Martin Luther King, Jr.
We hope you’ll join us in spending a few moments today reflecting on the power dreams can have when they’re pursued with courage.
Of course, Dr. King also left a legacy of masterful writing. Here are some more quotes to inspire your day:
Martin Luther King, Jr. quotes on Goodreads
See you tomorrow!
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That Was Then, This Is Now: Welcome to the New Copyblogger Website

Things may look a little different since the last time you stopped by our place.
We’ve been working as a team to build a new home for our Copyblogger content since last year.
Today is open house day, so come on in and I’ll give you a tour.
Why did we redesign Copyblogger?
I’ll be the first to admit it: redesigning Copyblogger was a little like turning in your perfectly good late-model car, which is in excellent condition (and getting great mileage), for something new, because it’s … shinier?
In other words, why redesign a site that already looked great?
In our case, our business has changed pretty dramatically since Copyblogger was last redesigned back in 2013.
In those days, the Copyblogger website was the single hub that served as a jumping off point for everything we did as a company — our educational products, our software, our original podcast.
Today, our company offers a wide variety of products and services, and this site is no longer the single hub for all of them. We now have a group of sites, and each serves a different audience.
What do we do today? At Rainmaker Digital, we:

Are the creators of the Rainmaker Platform, an all-in-one website solution for online marketing and sales
Are the company behind StudioPress, creator of the industry-leading Genesis Framework and StudioPress premium WordPress themes
Offer Rainmaker.FM, our podcast network for digital marketing, sales, and business advice
Have founded the Digital Commerce Institute, which features Digital Commerce Academy for digital business training, and the

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Announcing: Copyblogger.FM

AKA the Episode Where Sonia Seizes All the Power …
If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.)
You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede.
It started life as Internet Marketing for Smart People (audio edition) with Robert Bruce and Brian Clark, then over time morphed into The Lede, most recently hosted by Jerod Morris and Demian Farnworth.
In 2016, the show is transforming once again, and The Lede becomes Copyblogger.FM.
And I (ahem) kicked all those jokers off the platform and am taking over.
Last time I saw Farnworth, he was demolishing his console with his lightsaber, but I’m sure he’ll get past it. We’re here for you, bro.
Announcing: Copyblogger.FM
What’s the new show about?
Copyblogger.FM is about content marketing, first and foremost. We’ll be covering:

Emerging trends
Interesting disasters
Enduring best practices
Worthwhile news
Practical strategies and tactics

We’ll also let you peek behind the scenes at the content strategies for the Copyblogger blog and Rainmaker Digital as a company, so you can learn from our experiments and observations.
And I may go on a rant once in a while.
If you’re already subscribed to The Lede, Copyblogger.FM will use the same feed, so you can just keep listening to the new incarnation without doing anything special.
If you’d like to try it out, you can find us here: Copyblogger.FM.
Serious thanks to our great team
Kidding aside, I want to thank

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A Sneak Peek at the Redesign of Copyblogger.com

Over the past few months, the team at Rainmaker Digital has been working hard to redesign Copyblogger.com.
We’re creating a new interface that will be easier to read and use. And we can’t wait to show it to you!
The new site isn’t quite ready yet. But in this post, we’re going to give you a sneak peek at what’s coming and why we’re making the changes you’ll see.
An easy-to-read serif font

For the first time in the history of Copyblogger, our text font will be a super clear and easy-to-read serif font.
What’s a serif font? Serifs are the little “flags” you see coming off the edges of letters. It’s a classic font style that’s perfectly suited for reading longer articles.
We’ll contrast the serif font, Freight Text, with our Proxima Nova font in headlines, subheads, and more. This combination should make it even faster to read and absorb the information you find here.
Streamlined style with abundant white space

Because Lauren Mancke — our resident design guru at StudioPress — designed our new pages, you know they’re going to feature abundant white space and be easy on the eyes.
Lauren’s magic design touch adds a feeling of light and openness to everything she creates.
Even though the new site features the same amount of information, it’s spacious and clutter-free.
Quick access to our vast archives

Speaking of easier to use, we’re going to display our categories below posts.
Since 2006, Copyblogger has provided top-notch content marketing education. That’s a lot of articles to

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Copyblogger Media Rebrands as Rainmaker Digital

The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 that the adventure that began with a one-man blog in 2006 went to a whole new level.
The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured out a plan to merge five separate companies into one, and I was filling the car with gas when I posed a question to Brian Gardner and Sean Jackson.
“What should we call the new company?” I asked.
They both looked at me like I was crazy. “Copyblogger,” they responded in unison.
It was the right choice at the time. But even then I suspected we would outgrow it as the overall brand. During the last six months or so, that early suspicion became more evidently true.
So, as of today, we’re now known as Rainmaker Digital. Any questions?
What Does This Mean for Copyblogger?
In many ways, this is just a company name change, and nothing more. Copyblogger.com will continue to be an important content platform that fuels this company, as it always has been. In fact, we’ve got really ambitious plans for the site that begin rolling out this fall.
And yet, the change needs to happen. Calling the company “Copyblogger” at this point makes about as much sense as calling it “StudioPress” — it only tells part of the story.
The Rainmaker brand, however, gives us room to grow.

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A Day to Be With Family and Remember

At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. – Oliver Wendell Holmes
Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.
After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)
Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.
Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.
Today, those of us in the U.S. pause to honor these men and women — those whose lives ended, as Holmes wrote, “at the grave of a hero.”
As Ronald Reagan said, “It’s a day to be with the family and remember.”
We’ll be back tomorrow with our usual content schedule.
By the way, if you’re interested in learning the history of

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On Pink Hair, Marketing, and Business on Your Own Terms

It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business.
Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention.
Small children think I’m some kind of live-action muppet, which I enjoy very much.
TSA security officials look at the combination of the pink hair and the business jacket, and give me a puzzled smile. My fellow business travelers give me confused looks … mixed, sometimes, maybe with a tiny bit of jealousy as well.
Anything you do that’s visibly different will get people telling stories in their own heads. Pink hair seems to inspire stories about freedom from arbitrary rules, about navigating the economic changes of the 21st century, about 4-hour workweeks.
The 4-hour workweek part is bogus, but the rest of it has some merit.
I first dyed my hair pink in a kind of post-corporate stress disorder statement — I’m not going back there.
I had attitude about corporate when I was in that environment. Career-limiting kinds of attitude. And I’ve never particularly gotten over it.
I’m sure that I should have behaved myself better and been a little more politically astute. But I’ve never been all that good at that. Ah well.
When I first declared independence with my hair, I was a fledgling freelance copywriter with definite ideas about writing, content, business, and ethics.
Funnily enough, now I’m a reasonably seasoned business owner with definite ideas about writing,

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