How to Submit Your Show to Podcast Directories

What if you could spend 10 minutes doing one simple task and get new listeners for years to come?
As Showrunners, we need to find audience-growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners. The way to do this is simple: podcast directories.
In this episode of The Showrunner, Jonny Nastor goes in-depth into giving you the exact numbers of downloads that he receives from the directories that he has submitted to in the past year since launching Hack the Entrepreneur.
A couple of these are paid podcast directories, but the vast majority are free and should be utilized by all Showrunners.
In this episode of The Showrunner, hosts Jerod Morris and Jonny Nastor discuss:

Going “widestream” with your podcast
Why Jerod Morris is no longer allowed to tell jokes on the show
How to submit your podcast to Google Play
The surprising numbers behind one (fairly) unknown podcast directory

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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What Role Should Twitter Play in Your Show Promotion Strategy?

Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied.
That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, Jerod and Jon focus on Twitter.
Here is the question, via Jeff Leo Hermann:
Question regarding social activation (Twitter) and building your show brand versus your personal brand. I know the answer is, “It depends,” but I would like to hear the strategy behind @Showrunner.FM on Twitter with 370 followers and Jerod Morris and Jonny Nastor each with several thousand followers. (BTW, HTE has 69 followers).
Are you guys more focused on building your personal brand on Twitter? And yes, we know that engagement is more important than volume. What is the role of a show handle on Twitter? How should one focus their efforts?
There is a whole lot to unpack here, and Jerod and Jon do. They address:

How to make the tough decisions about when to use and grow your personal account versus when focusing on a brand account is better
Why Jerod and Jon both focus more on their personal accounts when it comes to Showrunner interaction, as opposed to the @ShowrunnerFM account
Why a humble, helpful approach to Twitter is better than simply being loud and proud

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales

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How to Reach More Listeners in Less Time

If there is one distinction to be made between podcasters who build audiences and those who struggle to get listeners, it would be leveraging the content you create.
You may have heard this called repurposing content, but it’s even more than that. It is how you take your initial podcast and leverage the reach of other platforms to reach many, many more people — with very little extra work.
This gives you leverage on your time, effort, and most importantly, your extremely valuable content.
In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

Why you need to always think about working smarter, not harder
How to avoid undervaluing and underutilizing your content
Why small tweaks to your initial content will help you reach a bigger audience
What our producer would be telling us if we were on the radio

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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To Script or Not to Script (That Is the Question)

Should I use a script? It’s one of the most common questions The Showrunner hosts Jerod Morris and Jonny Nastor get from aspiring first-time Showrunners.
In this week’s episode, they analyze when it’s right to use a script … and when it’s not.
But they start with a fun question that was posed in their Showrunner Course forum … based on a dream someone had: if your house was being flooded, and you could only save what you could carry, what items would you grab?
Jerod and Jonny share what happened in the dream and what their answers are. And they’d love to know yours. Tweet them to: @ShowrunnerFM, @JerodMorris, @JonNastor.
Then they hop into script talk and discuss the following:

Which formats work with scripts, and which ones do not
The long-term drawbacks to using scripts
Why it’s perfectly fine to use scripts when you’re first starting out (Jerod and Jonny did!) … but why your goal should be weaning yourself off needing scripts before too long
What they mean when they say “use scripts as a tool, not a crutch”
How Jerod and Jonny still make use of scripts to this day
Why writing is an important preparation tool before you record, even if you’re not scripting exactly what you’re going to say

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want

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How to Easily Find and Schedule Guests for Your Podcast

With the surge in popularity of the interview-based podcast, what can you, as a Showrunner, do to stand-out and be remarkable?
In this episode, Jerod Morris and Jon Nastor tackle this very question. In fact, this topic started as their listener question, but both of them felt that it deserved its own episode.
With Jerod’s sports podcasting background and Jon’s business podcasting background, this conversation touches on ideas that will help podcasters across a wide range of subjects.
In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

Why you don’t want to book the biggest guests in your market
How to make your booking process simple and easy for your guest (and why this is important)
What to include (and exclude) from your guest request emails

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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How to Admit that You Are Terrible at Podcast Interviews (and Why This Matters for Your Success)

Sometimes inspiration overcomes planning. For this episode, The Showrunner hosts Jerod Morris and Jon Nastor had planned to cover an entirely different topic. Luckily, the record button had been hit during their pre-call discussion, so they decided to roll with it.
This conversation goes deep and was entirely unplanned, but it became a revelation for the two of them, and they think that it will do the same for you.
In this episode, Jerod and Jon have a completely unscripted and unplanned discussion about the journey to becoming a remarkable podcast interviewer. They struggle with this topic, but the conclusion they come to will help you become truly remarkable. (Hint: Jerod hosts a show based on this very topic.)
In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

Forthcoming technology that will change podcast interviews
Does the “10,000 hour” rule affect your show?
How to go from bad to bored, to good, to great
Why we all need to receive awards from our mothers

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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Why Podcasting Is a Crappy Hobby, but a Great Job (Or Is It?)

And now for something slightly different. This episode of The Showrunner was recorded backwards and worked surprisingly well — or did it?
The episode was inspired by a statement Roman Mars made during his keynote presentation at Podcast Movement 2015.
As you will hear, Jerod Morris and Jon Nastor have strong and opposing opinions about Roman’s choice of words. In the end, they both realized that Jon’s opinions on this matter are better articulated, contradict his original points, and are just plain funny.
In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

Is podcasting really a “shit hobby, but a great job?”
The importance of taking your audience 100 percent seriously
Why you have to treat your podcast like a job before it can ever become one
Jonny’s decision to become Mr. Contradiction

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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The 5 Words that Are Key to Podcast Monetization

To start, run, and grow a podcast takes time. A lot of time.
Putting in the effort it takes to show up consistently every week and build an engaged audience takes work. A lot of work.
Podcasting is a crappy hobby, but it’s a great job. – Roman Mars of the 99% Invisible podcast
Podcasting is a great job, and the only way for it to become one is through proper monetization.
Attracting and maintaining relationships with sponsors
This past weekend, I had the honor of participating on a panel at Podcast Movement. The panel was hosted by Erik Harbison, CMO of AWeber.
Joining me on the panel was Sarah van Mosel, Vice President of Sponsorship at New York Public Radio; Lex Friedman, Head of Podcast Ad Sales at Midroll; and Pat Flynn, host of the Smart Passive Income Podcast.
Our discussion weaved in and out of the best strategies for attracting and successfully maintaining relationships with your sponsors. The key being relationships, and how these relationships need to provide value to all parties involved.
Erik wrapped up the panel by asking all of us to respond to the same question in five words or less.
The question was: what one piece of advice can you offer the nascent or advanced podcaster or sponsor?
Don’t wait to get started. – Pat Flynn
Make the ads as good as the content. – Sarah van Mosel
Do ads you’re comfortable with. – Lex Friedman
Build relationships and be human. – Jon Nastor
Four podcast monetization methods
Other methods of

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Showrunner Short: Live Reaction from Podcast Movement 2015

While waiting for Sarah Koenig’s closing keynote at Podcast Movement 2015, The Showrunner hosts Jerod Morris and Jonny Nastor recorded a full episode of The Showrunner from the exhibit hall floor. They figured they’d get it out to you as soon as possible.
Reason 1: Because it was fun, the recording quality ended up being quite good, and they want to transfer their Podcast Movement enthusiasm to you while it’s still fresh and relevant.
Reason 2: The Showrunner Podcasting Course reopened yesterday. And what better excuse to remind you, than with 30 bonus minutes of entertaining, informative content?
Among the topics they discuss:

The big takeaway from Jordan Harbinger’s presentation about being the “gatekeeper” for your audience
How Jordan’s advice would have helped Jonny two weeks ago during an interview that wasn’t going well
The birth of “Smack the Entrepreneur”
The essential power of excitement and a feeling of ownership for your project
How Jonny rocked his panel on sponsorships (the power of building relationships and, yes, being human)
Quick hit takeaways from keynote presentations by Pat Flynn, Roman Mars, John Lee Dumas, Lou Mongello, Aisha Tyler, and Marc Maron

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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The Key to Creating an Irreplaceable Podcast

This post is about toothpaste.
And about being different.
And the wise words of two brilliant women.
And Champagne.
And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.
Let’s start with the words of those two brilliant women.
Different is better than better. — Sally Hogshead
In order to be irreplaceable, one must always be different.
— Coco Chanel
To be clear: There is nothing wrong with being better. Neither Ms. Hogshead nor Ms. Chanel would argue differently.
Being better than your competition is a good thing — offering a better product, delivering better quality, providing better access to better information, etc.
It’s just not good enough. Certainly not anymore.
Now click this link. It’s a picture. It will open in a new window. Look at it. Come back.
What did you notice first?
The toothpaste … or the woman in the aisle holding the glass of Champagne?
The Internet is just one big toothpaste aisle
That’s really all it is.
You can try to attract attention by offering a better toothpaste, and maybe even a shinier box … or you can demand attention by being the woman in the aisle holding the glass of Champagne.
How do you know the woman in the picture doesn’t have the best toothpaste the world has ever known in that satchel she has draped across her arm? You don’t. She might. She might not.
Either way,

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