Giovanni Gallucci on Images as Content and Understanding Usage Rights

Giovanni Gallucci is one of the most generous people Technology Translated host Scott Ellis knows when it comes to sharing his knowledge, and he’s been teaching about image usage and optimization since 2008.
Giovanni is a successful social media consultant and practitioner, videographer, and photographer. He also has a knack for pushing the boundaries of SEO.
He stays on the “light side” of SEO, but by pushing the edges, he is able to find opportunities and gain advantages that most people don’t know about.
Let’s dig in …
In this 45-minute episode of Technology Translated, host Scott Ellis and Giovanni Gallucci discuss:

The importance of images in your content
The image as content
Image SEO and EXIF Data
Where you can find images you can use on your site
Image usage rights
Audience Q&A
Above all else … what’s most important
What constitutes Fair Use
DPI Standards

Click Here to Listen toTechnology Translated on iTunes
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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Giovanni Gallucci on Images as Content and Understanding Usage Rights appeared first on Copyblogger.

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Introducing Authorpreneur.FM: A Weekly Guide to Driving Business Results with Your Book

Authorpreneur: A successful businessperson who uses the massive power of books to drive revenue, generate leads, build a brand, and kick some serious butt.
Imagine this scenario: You walk into a potential client’s office with a business card and a firm handshake. You leave a half hour later with a “maybe.”
The next day, you walk into another potential client’s office and instead of handing him your business card, you drop your book on his desk …
Boom!
The sound of expertise
Did you hear that sound when the book hit the desk? The client did. It’s the sound of expertise. It’s the sound of credibility. It’s a sound everyone in the world knows.
And guess what? You probably just gained a new client.
A well-researched, well-written, and well-marketed book is the best business card you will ever have. There simply is no better way to drive leads and revenue for your brand.
Authorpreneurs understand this. Authorpreneurs live this. Authorpreneurs make millions from this.
Want to join them?

Maybe you have already written a book and just need some marketing tips to take things further, or maybe you haven’t even written your book yet. It doesn’t matter.
I’ve started a new podcast on the Rainmaker.FM podcast network; it’s called Authorpreneur, and it gives you an exclusive look into the business of using books to drive revenue and build your brand.
Each episode features an interview with a successful Authorpreneur who uses books to grow his or her business.
Here are just a few of

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5 LinkedIn Experts Share Power Tips that You Can Use Right Now

In this episode of The Missing Link, Tim Ash, Eric Enge, Adam Riemer, Bill Leake, and Krista Neher reveal their tips and tactics on how you can use LinkedIn to grow your business.
Have you ever wondered how online marketing experts actually use LinkedIn?
Sean Jackson has, too. So, he asked them.
Luckily for you, Sean brought his recorder.
Listen in as Sean Jackson and Mica Gadhia lead you through some of the best LinkedIn power tips they’ve heard:

Tim Ash shares a proven technique for reaching out to people who have viewed your profile.
Eric Enge tells you how to use the LinkedIn search tool for the best profiles to view.
Adam Riemer talks about excellent strategies for getting people from LinkedIn to your website.
Bill Leake doles out beneficial advice about how to segment your ads and promotions.
Krista Neher brings us home with practical advice about how employees can boost your LinkedIn presence.

Click Here to Listen toThe Missing Link on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post 5 LinkedIn Experts Share Power Tips that You Can Use Right Now appeared first on Copyblogger.

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How to Use the 5 Stages of Audience Awareness to Dominate Online

In the last episode of Rough Draft, Demian Farnworth walked you through the magic that is an Upworthy headline as an introduction to a concept called “The 5 Stages of Audience Awareness.”
The actual name is “The 5 Stages of Market Awareness” — a concept originally developed by Eugene Schwartz.
But Demian modified it for our purposes.
Every product or idea goes through these stages. And to maximize your chances of getting noticed (and getting read), you’ve got to know which stage your audience is in.
In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

What to do when your reader is weary of your headlines
How to write a headline when competitors start copying you
When you should elaborate on and enlarge the mechanism
How to write a headline if your product or idea is in stage one
The simple way to revive a dead product or idea (unfortunately, most people start here)

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How to Use the 5 Stages of Audience Awareness to Dominate Online appeared first on Copyblogger.

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How to Use Scarcity to Get Lazy People to Act (Without Being Shady)

Let’s be honest with each other for a moment.
Both you and I know we are lazy when it comes to activities that don’t appeal to our self-interests. We stall. We resist. We ignore.
This is not a bad thing, mind you. In fact, it’s necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money.
As digital marketers, however, with products we wish to sell, we need our audiences to overcome their resistance to taking action.
I love this line by Sonia Simone that perfectly sums up the situation we face:
You could have a product that granted immortality, robust health, unlimited wealth, and a lifetime of great hair … and people would still put off adding it to their carts.
First, you need to acknowledge that this resistance is a problem.
Don’t be ashamed

In a previous article, I talked about a common problem I see on landing pages, particularly when offering free opt-in content.
This problem is that when a product is free, many writers believe that they don’t have to offer much copy to their prospects. They think the word “free” will do all the work.
That’s simply not the case. You are asking “free” to do too much.
But there is another common problem I see when evaluating landing pages. It has to do with calls to action.
Of course all the pages I review have calls to action. I think we’ve impressed that principle enough on people that it’s become

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HubSpot Call to Actions: How to add “TRUST” to them

HubSpot Call to Actions: How to add “TRUST” to them You’re using Calls-to-Action (CTAs), and now in this tutorial George B Thomas will help you add “trust” to them. A quick change to the settings of your CTA will build continuity, which will help your customers trust that they are staying on your company website…
The post HubSpot Call to Actions: How to add “TRUST” to them appeared first on The Sales Lion by Marcus Sheridan.

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How Bestselling Author Austin Kleon Writes, Part One

New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine, and he stopped by The Writer Files to chat about creativity and the writing life.
Austin is the author of three illustrated books: Steal Like An Artist, Newspaper Blackout, and Show Your Work!. They’re guides The Writer Files host Kelton Reid recommends to all writers seeking insights for tapping into your endless reserves of creativity and innovation.
In addition to being featured on NPR’s Morning Edition, PBS’s Newshour, and The Wall Street Journal, Mr. Kleon speaks about “creativity in the digital age” for organizations as varied as Pixar, Google, SXSW, TEDx, and The Economist.
In the first part of this two-part file, host Kelton Reid and Austin Kleon discuss:

Why you should read more than you write
How a paper dictionary can improve your writing
The difference between little writing and big writing
Why you should research out in the open
How your daily ritual can save you from failure
Three symptoms of writer’s block and how to cure them
Why you should print your work and read it aloud
How to harness the power of productive procrastination

Click Here to Listen toThe Writer Files on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How Bestselling Author Austin Kleon Writes, Part One appeared first on Copyblogger.

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5 New Ways to Take Your Pinterest Marketing to the Next Level

Pinterest is the “little engine that could” of social networking platforms.
Earlier this year, Pinterest raised $367 million in additional venture capital funding, and the company is now valued at $11 billion.
And as the Pinterest user base keeps expanding, the platform is rolling out new changes that could be highly profitable for content marketers.
Want to know what’s new in the Pinterest world, and how it affects you?
Read on to discover five new ways to use Pinterest in your content marketing.
1. Don’t exclude men
Still think Pinterest is a platform for women?
Men are now pinning, too — in huge numbers.
Men are now the fastest-growing demographic on Pinterest — there are currently 21 million male Pinterest users.
To put that in perspective, the male user base on Pinterest is larger than the combined subscription bases of GQ, Esquire, and Sports Illustrated magazines.
To get more male Pinterest users to pin (and buy) your products, make sure your online catalog or digital commerce pages are all pinnable, so men can easily pin them to their boards and buy them at a later time.
And the non-negotiable rules of content marketing still apply, so make sure you’re creating top-notch content on your blog or podcast so men and women want to share it on Pinterest.
2. Take advantage of an improved search functionality
Pinterest recently overhauled their search functionality and made search results within the Pinterest user interface more relevant.
To make sure you get found in Pinterest’s new

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Wistia Feature – Right click video and view in Wistia Portal

Wistia Features – Right click your video and view in Wistia Wistia has several wonderful features, including the ability to open videos with a few clicks. In this tutorial, George B Thomas will walk you through the process quickly and easily. Once you’ve got the video open in Wistia, any customization or changes are easy…
The post Wistia Feature – Right click video and view in Wistia Portal appeared first on The Sales Lion by Marcus Sheridan.

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