6 Steps to Building an Audience That Builds a Business

It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears.
That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.
A case study on Copyblogger Media in The Lean Entrepreneur brought the message to a wider audience of entrepreneurial hopefuls. Now, Joe Pulizzi is dedicating an entire book to the subject, which may well provide the tipping point.
It’s called Content Inc., and in this episode of New Rainmaker with Brian Clark, Joe joins Brian to provide the methodology that many, many companies have used to turn an audience into successful products and services. Plus, Joe shares several examples of companies you may have never heard of that have used content as the catalyst for a startup business.
In this episode of New Rainmaker with Brian Clark, Joe Pulizzi and Brian discuss:

Why startups are more innovative than large companies at content
The coming exodus of talent leaving the enterprise for startups
Multiple examples of successful companies that were “audience first”
When Content Inc. is available for purchase
The inspiration behind the Content Inc. Summit

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
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About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from

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5 Things to Take Advantage of When You’re Starting Something New

When I first started publishing content, I was obsessed with one question:
How long will it take me to grow a huge audience?
Blog readers and email subscribers … I wanted them. In vast numbers.
And I wanted them right now.
I wish I’d had a crystal ball to see all of the very real benefits I had when I was just starting to build an online presence, without the audience or subscribers.
If you’re starting fresh, there are a few things you ought to be taking advantage of. They’ll help you build a rock-solid foundation — so that when you get big (and busy), you’ll have a great base for your next steps.
#1: Unparalleled responsiveness
Those first few readers or listeners who show up tend to be explorers. They’re the ones who check out new things, who boldly go where no one has gone before.
They’re curious and they’re often chatty. And if you ask them questions, they respond.
And when the audience is small … asking them questions and responding to all of their comments is easy. In a few minutes a day, you can make a connection with any visitor who comments or connects with you.
When your audience gets big, that can get tricky. Eventually, you’ll reach a point where responding to every comment or answering every email takes a giant bite out of your day.
Maybe that’s why some of the relationships you make early on are some of the most enduring.
How to use it:
In the early days,

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3 Resources to Help You Spread Your Message to the Right People with Smart Content

I write my best drafts in my head while taking a walk or washing dishes.
But in order to complete those drafts, I need to transcend the solitary activities that enabled me to write them and tap into the minds of the people I’d like to reach. I need to strategize how I’m going to turn my ideas into refined digital content.
This week’s Copyblogger Collection is a series of three handpicked articles that will help you get out of your own mind and effectively spread your message to the right people through smart content. You’ll learn:

How to position your ideas for content marketing success
How to reach your ideal clients and customers
How to write for an online audience

You know what else I can do while taking a walk or washing dishes? I can listen to podcasts. Content I want to hear goes straight into my ears.
If you’d like more information about using valuable podcast content to drive digital commerce, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, August 27, 2015.
Space is limited, so grab your spot right now!
Register for Free:Start a Podcast to Attract Attention and Seed Your Content Library
As you work your way through the material below, think of these lessons as a mini content marketing course.

5 Smart Content Strategies from a Stellar Marketer of Ideas

We often need to market our ideas before we can do any business.
Which is why Sonia Simone says:
For my money, one of

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Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations

In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it.
PR is Dead will explore techniques and ideas for integrating new ideas with appropriate stand-bys to get the most from your public relations program.
In this 13-minute episode of PR is dead, host Doyle Albee discusses both why he thinks PR is dead (it isn’t, but traditional programs are) and talks about making yourself an expert in modern media. You’ll discover:

PR does not mean “press release”
That reporters, editors, and bloggers need experts … why not you?
Story ideas that actually work
How to comment on the news and get your name out there!

Click Here to Listen toPR is Dead on iTunes
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About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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A Creative Email Trick for Becoming a Plain Spoken Writer

Writing is weird. Unlike speaking, it’s not something we do naturally. And unless we train ourselves out of it, that weirdness renders some creative, but wooden and dense prose.
Speaking is a natural act. Every single human being has the ability to do it. And at a very young age. The reason why, says cognitive scientist and linguist Stephen Pinker, is because we have a language instinct.
We master this instinct as we imitate sounds made by mom and dad, brother and sister, nana and popo.
Soon we are forming one word sentences, then two and three words sentences, and, at around age two, we are demanding to put our seat belts on ourselves while “you worry about yourself.”
Writing, however, is another story.
In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

How Pulitzer-prize winning journalist David Leonhardt kicked the wordslaw habit
Voice-to-text tools that can help you write like you speak
A quaint quote by Charles Darwin about our lack of instinct to write
The age of writing
And more!

Click Here to Listen toRough Draft on iTunes
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About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post A Creative Email Trick for Becoming a Plain Spoken Writer appeared first on Copyblogger.

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Get More Clients With An Online Lead Generation Strategy That Works

Everyone’s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients.
Truth is, traffic should be the last thing on your mind. Sure, you need it, but if you don’t have the right marketing system in place that attracts leads and properly nurtures them over the buying cycle, you’re just burning cash with any form of online advertising.
Today on Unemployable, Brian Clark shares the exact marketing system he used to attract more clients than he could handle back in the day. Plus, Brian reveals the tweaks that make this rock-solid system work today and into the future.
In this episode of Unemployable with Brian Clark, Brian discusses:

Why you should begin with the end in mind
How to get in your prospect’s head
Why syncing the buyer journey to email is critical
How to educate people into choosing you
Why demonstrated (instead of claimed) authority rocks
Advertising secrets of the best of the best in paid traffic
How “content upgrades” work with smart advertising

Click Here to Listen toUnemployable with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Get More Clients With An Online Lead Generation Strategy That Works appeared first on Copyblogger.

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How to Effectively Publish on LinkedIn, Part 2

If you want to make sure your published articles are ranked high on the Pulse Network, you won’t want to miss this second episode of The Missing Link’s three-part series on LinkedIn publishing.
In this episode, Gericke Potgieter — author of How to Feature on LinkedIn Pulse — shares the results of his research that analyzed more than 560 posts on LinkedIn across 48 channels.
From his work, you’ll learn details on how the LinkedIn algorithm determines your post’s sharability and what you can do to make sure it gets the most traffic.
Plus, host Sean Jackson and Mica Gadhia share a few tips of their own on how to use LinkedIn Analytics to grow your connections. They also confirm, once and for all, the “geography” bias on LinkedIn Pulse.
In this episode of The Missing Link with Sean Jackson and Mica Gadhia, Gericke Potgieter shares a tremendous amount of detail on the factors that will help you get featured on LinkedIn Pulse, including:

The massive importance of using the right keywords for your post
Why engagement metrics matter for getting ranked higher on LinkedIn
Why there is a geographic bias on posts
Tips for expanding your influencer reach
And Gericke’s #1 tip for LinkedIn users

Click Here to Listen toThe Missing Link on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How to Effectively Publish on

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Guiding Online Dreams (and Dreaming of a New Community)

Darren DeMatas has built a career helping others bring their dreams online. With his newest venture, selfstartr.com, he’s finally shifted his focus to a new client he’s never served before: himself.
It’s a new business, and his dream is to create a community where people can start to learn how to use content to market their own e-commerce businesses.
Darren’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. You can read about Belinda Weaver, our featured community member from last month.
Darren’s professional experience up until this point has ranged from search marketing to e-commerce and software-as-a-service. This new business will draw from his previous experience to help serve those who want to grow online.
Let’s turn this over to Darren so he can share his story.
Online businesses are built on connection
Darren DeMatas: We help e-commerce entrepreneurs turn their ideas into a sustainable business with free courses, step-by-step guides, and podcasts.
I think my willingness to connect with my readers gives me a huge advantage. My number one goal is to create meaningful relationships with people. If I don’t have that, I don’t have anything.
People who join our community are blown away at the personal advice I give them when I respond to their emails.
I’ve always been the type of person who will roll up my sleeves and get down in the trenches with

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So You Hit Publish, Now What? 9 Simple Ways to Get More Readers Once Your Content Is Live

If you don’t have a system in place for promoting your content, you’re really missing out. Fortunately, Hit Publish host Amy Harrison has you covered.
Today, we’re going beyond hitting the publish button.
You’ve taken time to research, write, and publish high-quality content your audience is going to love. The mistake you don’t want to make is to think hitting the publish button is the final step — because really, it’s just the beginning.
Many business owners get frustrated by putting time and effort into content creation only to see their social media counters at zero, no blog comments, and no real engagement. If you can relate to that, you’re going to love the following nine techniques and tools.
Tune in to Hit Publish to find out:

The first place you should go to share your content (it’s an easy win)
How to get industry leaders to share your content
How to automatically promote your latest content with every email you write (without being spammy)
The tools you can use to build content karma and make it more likely people will promote your posts (in just a few minutes a day)

Click Here to Listen toHit Publish on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post So You Hit Publish, Now What? 9 Simple Ways to Get More Readers Once Your Content Is Live

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This Free App Will Help You Write Bold and Clear Copy

So there’s this new browser app that allows you to write/drop content into a text box and click “Edit” to determine if your writing is “bold and clear.”
It’s called the Hemingway Editor. It’s simple to use, but the questions remain: Does it work? And how does Hemingway actual stack up against his own app?
That’s what this episode is all about.
In this 5-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

How many long sentences you should use in an article
What to do with dense, complicated sentences
The acceptable number of adverbs to use
The problem with purple prose
And more!

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post This Free App Will Help You Write Bold and Clear Copy appeared first on Copyblogger.

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