Mad Marketing 96: 9 Keys to World-Class Speeches and Communication

  Well it’s podcast time again my friends and in this episode of Mad Marketing, we dive deep into the art of world-class speaking, presenting, and communication. Specifically, I discuss what I call “The 9 Commandments of World-Class Communication, ” which are as follows: Thou shalt have a clear purpose for the audience (at the end…
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Rainmaker Rewind: How Advice Columnist and Author Heather Havrilesky Writes, Part One

We always have great guests on Rainmaker FM, and this week is no exception …
This week’s Rainmaker Rewind features an interview on The Writer Files with advice columnist and author Heather Havrilesky who chats about her writing process as well as the many hats she’s worn over the last 20 years.
Plus, I’ve included my favorite Copyblogger post from the last week and eight more must-read articles for you.

This week on Rainmaker FM, Kelton Reid interviews advice columnist and author Heather Havrilesky on The Writer Files: How Advice Columnist and Author Heather Havrilesky Writes, Part One
This week on Copyblogger, Pamela Wilson explores how business owners can keep up with the demands of content marketing: The Content Marketing Continuum: How to Create Content to Meet Customers’ Needs
Paul Jarvis explains why you should try giving notice every single day: I’m giving notice
Managing creative teams effectively may require additional skills. Here are six from Fast Company that you might need: 6 Habits Of Creative Managers
Set yourself up to win with seven practical work-from-home tips from Business 2 Community: Get On the Productivity Train: How to Successfully Work from Home
Listening to music may make the daily commute tolerable, but streaming a podcast through your headphones can make it disappear. The New York Times explains what’s happening: This Is Your Brain on Podcasts
Success in life and work is often a matter of attitude and beliefs, and YFS Magazine explains why that applies to entrepreneurs: Dear Wantrepreneur: These 4 Toxic

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The Art of the Question: The Key to World-Class Communication

As I fly back home from another exceptional visit to Scotland, I find myself contemplating the good people, the amazing country, and the exceptional experiences I was able to have these past few days. My purpose for going to Scotland was simple: I was giving my first workshop on “World Class Communication”—something similar to what…
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How to Support Your Copy with Images (Instead of Just Dropping Pics on a Page)

“I want to go to there,” says Liz Lemon.
She’s just watched a sexily rumpled John Hamm walk out of the kitchen only to tell her:

Now that’s an image that inspires action, amiright?
We see.
We want.
We make happen.
The connection between sight and longing is visceral, primal – not to be ignored.
Except here’s the thing: most of us content creators do ignore it. In an effort to draw a prospect in with our words, copywriters may dismiss the power of images. Or, at best, we may find ourselves using them as meek supporting characters to

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Mad Marketing 95: Why “Marketing Speak” May be Killing Your Business

  Hey folks, it’s podcast time again! And in this episode of the Mad Marketing Podcast, we’ll discuss the following topics: The one thing that can hurt a content strategy more than anything else The worst email I’ve gotten in a long time….from a “marketing” company. How to get past “being overwhelmed” with digital marketing…
The post Mad Marketing 95: Why “Marketing Speak” May be Killing Your Business appeared first on The Sales Lion by Marcus Sheridan.

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads.
I know that at least some of you think I’m being sarcastic. I am not, and this post is all about getting the data to show you that I am indeed not being sarcastic.
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements:
Here’s how this post unfolds…

1. Ad block: #wth
2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct)
3. Setting Google Analytics front end elements (custom dimensions, advanced segments)
4. Five Reports and KPIs that deliver critical insights from ad blocking behavior

While you could call on your favorite IT BFF to do this for you, let me encourage you by saying that if I can do this all by myself…. You can do it too! Honestly, it is that easy.
Excited? Let’s go!
1. Ad block: #wth
The reason you might think I was being sarcastic above is that there is such venom in the media (of course the media!) about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers.
The reality is not quite that cut and dry.
First, plant me firmly in the column of people who believe that using an ad blocker is a personal choice, each person makes the moral decision they are most comfortable with. Second, I believe that the let me make cheap money by

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