From Podcast Host to Full-Blown Personal Brand Entrepreneur, with Colin Gray

The Podcast Host, Colin Gray, joins the show as he shares how he’s developed his podcast into a long-standing business based around his personal brand.
Chris and Colin also talk about the CEO mindset, marketing strategies for your podcast, and what he has planned for The Podcast Host in the future.
On this episode of Youpreneur FM, we shine the spotlight once again on the topic of podcasting, specifically on how to build, monetize, and grow your personal brand around one.
Here to shed some light on this as well as share his own experiences is The Podcast Host and Youpreneur Member, Colin Gray, who joins the show as we chat about transitioning from podcasting into a wider content plan, the CEO mindset, and using live events as a flagship for your personal brand.
We also go into how we work our podcasts into our marketing strategies, the major factors Colin considered when developing his personal brand, and what he has in store for The Podcast Host.
You’ll also get to hear our content repurposing strategies and how to make the most of them. Get ready and tune in for that plus so much more on today’s episode!
In this 47-minute episode, Colin and I discuss:

How to get the most out of your podcast episodes in your marketing strategies
What are the benefits of keeping it simple when it comes to the tech aspect of podcasting
How gaining funding helped Colin develop skills to grow his business
Colin talks about creating seasons

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How Bestselling Author Jay McInerney Writes: Part One

The bestselling author of 11 books, including the eighties-defining Bright Lights, Big City, Jay McInerney, took a break to chat with me about his new book, the writing process, and some timeless tips from his mentor, Raymond Carver.
Vanity Fair called Mr. McInerney “Our modern-day Fitzgerald,” and his most recent book — Bright, Precious Days — is described as “… a sexy, vibrant, cross-generational New York story — a literary and commercial triumph of the highest order.”
The author is a renowned short story writer, screenwriter, and actor who has lived in New York for three decades and rubbed elbows with a laundry list of literary lions, including his mentors Tobias Wolff and Raymond Carver.
In addition to fiction, Jay writes a highly regarded wine column for Town & Country magazine, and has written several essay collections on wine.
The author most recently joined the Prince Street podcast as a culinary and arts correspondent and has interviewed director Francis Ford Coppola, author Stephanie Danler, and celebrity chefs including Eric Ripert, to name a few.
Join us for this two-part interview, and if you’re a fan of the show, please subscribe in iTunes to automatically get new interviews and help other writers find us.
In Part One of the file Jay McInerney and I discuss:

Why it’s not a bad thing to be compared to your betters
How to incorporate your passions into your writing
Why you need to sit at your desk every day and listen to the voices in your head
The author’s

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Mad Marketing 101: Vulnerability, Keys to Innovation, and other Thoughts

  It’s podcast time again my friends, and in this episode of Mad Marketing, I discuss some of the powerful responses I received as a result of last week’s podcast, and the lessons that came from each. Also, I’ll touch on some recent listener questions, including: –Slides or No Slides when Presenting? -Is Snapchat a…
The post Mad Marketing 101: Vulnerability, Keys to Innovation, and other Thoughts appeared first on The Sales Lion by Marcus Sheridan.

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[Blowout Sale] Get 30% Off ALL Premium WordPress Themes

Plus a special offer for the Pro Plus All-Theme Package …
Black Monday … in August?
Pretty much.
You may recall that every year around late October or November we offer a big discount or valuable bundle.
Well, we recently ironed out our promotional schedule for the rest of 2016 … and this year’s Black Monday sale is not going to include StudioPress.
This is no slight to StudioPress. We just wanted to switch it up.
Offering you our best discount now, instead of waiting, gives you a head start on getting the best price for any new themes that you may want to acquire.
This way, you can update your design for 2017 sooner, instead of trying to do it during the oft-hectic, holiday-filled final two months of the year.
Here are the details.
They are fairly simple.
You get 30 percent off … everything
That means all themes, and as many as you want, are 30 percent off.
This includes our newest releases:

Wellness Pro
Smart Passive Income (our joint theme production with Pat Flynn)
Digital Pro
Atmosphere Pro
Plus 35 more

This also includes all third-party themes, including:

Showcase Pro
Foodie Pro
Maker Pro
Kickstart Pro
Plus 11 more

StudioPress themes are already a great value. You get the built-in security and stability of the original premium WordPress theme framework, plus you save thousands over what a custom design is likely to run you.
At 30 percent off, the value is even better.
To start shopping for individual themes now, simply click this special coupon link:

http://my.studiopress.com/coupon/blowout-discount/

IMPORTANT: You have to click that link to

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How to Give and Get Exceptional Testimonials, Part One

In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business?
Testimonials work because you’re not tooting your own horn — others are doing it for you.
In this episode, Pamela Wilson sits in for Sonia once again and reveals the story arc that makes testimonials believable. She covers the six “magic” questions that generate powerful testimonials, courtesy of Sean D’Souza.
They are …

What was the obstacle that would have prevented you from buying this product?
What did you find as a result of buying this product?
What specific feature did you like most about this product?
What are three other benefits of this product?
Would you recommend this product? If so, why?
Is there anything you’d like to add?

In this episode, Pamela talks about …

The three types of testimonials — and which type is the easiest to get and most versatile to use
How to create a sense of connection between your prospective buyer and the person behind your testimonial
The best time to “harvest” testimonials (hint: look for “peak happiness” moments)
How to make gathering testimonials an automatic part of your marketing efforts

Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.
The post How to Give and Get Exceptional Testimonials, Part One appeared first on Copyblogger.

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4 Practical Ways to Benefit from Impostor Syndrome

So, you’ve landed a new, big-time content marketing client. Exciting times!
It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her.
And that’s when the voices in your head start up:

Who are you kidding? You’re not good enough for this client.
Jane Smith — she’s a great content marketer. Maybe you should refer the client to Jane? Jane will do a better job than you.
There’s just no point to taking on this project — if you do, you’re going to be found out.

It’s impostor syndrome. Feeling like a fraud. And that’s okay.
You can actually benefit from impostor syndrome with a few smart tactics. Let me show you how.
Why impostor syndrome makes you a better service provider
Most professionals have experienced impostor syndrome at some point. We’re the most susceptible when we step outside our comfort zones (like when we’ve secured an amazing new client).
Here’s the great irony of the whole “feeling like we’re going to be found out” thing: it can actually increase as we get more competent.
Yes, that’s right.
The more we know, the more we become aware of what we don’t know and who knows more than we do.
Interestingly, this is why I believe impostor syndrome makes you a better service provider:

It indicates you’re highly competent.
Worrying that you won’t do a great job for your client shows that providing great service is important to you.

Who wouldn’t want to work with someone like you?
However, I

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Rainmaker Rewind: The Power of Being an Unmistakably Creative Entrepreneur, with Srinivas Rao

This week on Rewind, Chris Ducker welcomes creative entrepreneur Srinivas Rao to Youpreneur to chat about the importance of thinking outside of the box and differentiating yourself in your industry.
They also share their tips on setting yourself apart and explore the value of audience participation and feedback when it comes to developing or shifting your brand.
And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

Youpreneur. Chris Ducker and Srinivas Rao discuss standing out in a crowded space and the importance of being creative: The Power of Being an Unmistakably Creative Entrepreneur, with Srinivas Rao
Copyblogger FM. Pamela Wilson reveals the story arc that makes testimonials believable and covers the six “magic” questions that generate powerful testimonials: How to Give and Get Exceptional Testimonials, Part One
The Writer Files. Kelton Reid rounds out his latest interview with Stephanie Danler, bestselling author of the acclaimed debut novel Sweetbitter: How ‘Sweetbitter’ Author Stephanie Danler Writes: Part Two
The Missing Link. Jabez LeBret shares his secret sauce for writing a book fast and how to get the attention of the media: How to Write a Book In 8 Hours and Get More Media Attention
Zero to Book. Pamela Wilson and Jeff Goins welcome The Kindlepreneur, Dave Chesson, to the show to navigate the world of Amazon book sales: Get Your Book Found: How to Outsmart Amazon’s Algorithm
Elsewhere. Pamela Wilson hops over to Beyond the To-Do List with Erik Fisher to discuss her

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The Must-Have Social Media Tool Every Content Marketer Needs

What if we told you about an ultra powerful, infinitely flexible social media tool that allows you to publish business-building content — text, audio, or video — without holding you to any arbitrary rules?
It’s a tool that fixes everything that’s broken about the existing social media sites, new and old.
It gives you an astonishing degree of freedom — to say what you want, the way you want to say it, and in the format that works best for you.
With this tool, no one can ever tell you your content is “overly commercial” or flag an image as “possibly inappropriate.” As long as you aren’t breaking the law, the rules are totally up to you.
You’re in control
You have 100 percent control over the look and functionality of your page. You can keep it simple or trick it out with hundreds of bells and whistles.
You have 100 percent control over what others can do on your page. The tool gives you the power to delete (or even modify) comments, block users, and report comments as spam so other users don’t have to deal with those pests.
You have 100 percent control over how commercial you want your page to be.
You have 100 percent control over how much content you post. In fact, what we’re calling your “page” could actually be 1,000 pages, 10,000, or more.
The tool includes powerful mechanisms for social connecting and sharing, so you can foster conversation and keep an eye on what your audience

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