The Upside of Setting Outrageous Goals

This week’s guest on The Digital Entrepreneur is determined. His goal is to help five billion people with their efforts to grow their businesses. How?
He’s doing so by sharing as much content as he possibly can and by providing valuable services to purpose-driven companies.
He strives to be wealthy, not just in material things, but also with connections to make the world a better place …

In this 46-minute episode, Brandon Lewin and I discuss:

The biggest benefit he derives from being a digital entrepreneur
Why he finds it imperative to “give away” all the information he possibly can
His story on how he got the taste for entrepreneurship at a young age
What led him to the realization that he never wanted to work for anybody else
The milestone that he’s most proud of as a digital entrepreneur
How he consciously chooses the right people to work with to create his “A-Team”
How marketing automation has benefited his business

And much more.
Plus, Brandon answers my patented rapid-fire questions at the end of the episode, which unveiled a couple common interests that we share. Don’t miss it.
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How to Ruthlessly Cut Worthless Words from Your Sales Copy

When you’re writing sales copy for your business, showing a little personality is a good thing.
It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers.
I write conversationally when I write copy, and so do a lot of other folks I trust and admire.
However, there are limits to how far you should take that advice.
Are you taking a risk when you use slang?
Unless you have proof that your audience uses slang — and wants to see it in sales copy — you should avoid using it in your persuasive emails, sales pages, and other types of “selling” collateral.
And when I say “slang,” I’m also including alternative spellings, slang abbreviations, and hyperbole.
I know there’s a high probability I sound like an old grandmother shouting at kids to stay off her lawn — but lately I’m seeing this trend more and more frequently in sales copywriting. And I suspect it’s radically decreasing conversions.
Types of slang to avoid in copy
Want to see some examples? These are all words and phrases I’ve recently noticed on sales pages and in emails that were designed to sell me something:

BOOM!
Pleez (or worse yet, pleeeeeeeeez)
OMG
FREAKING ROCKED
LOL

Chances are, you’ve got your own list of words that annoy you when you see them in professional writing. My list could go on for a while, but I’ve chosen some of my biggest pet peeves. I wince

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How to Use Your Limitations to Create a Unique Selling Proposition

We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market.
How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding the limits of you and your products/services.

Every product or services has its limits. And while most people think these are weaknesses, the truth is that your limitations are a source of strength — if you know how to position them.
And by following the advice in this episode, you can easily assess those limitations and use them as part of what makes your product or service unique.
More importantly, you can use that unique quality to define who you should target.
In this episode, Sean Jackson and Jessica Frick go into detail about the “formula” for finding your target audience:

Why resource constraints are great to have
Why defining the ideal customer for your product is more about you than them
How your limits are actually strengths that will draw customers to you
And why being one-in-a-million is a huge marketplace

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5 Ways Strategic Bullet Points Make You a Stronger Content Marketer

Bullet points make you a stronger content marketer?
Absolutely, if you’re good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing.
The goal of strategic bullet points is primarily to keep people reading. You’re highlighting easily digestible bits of important information, which keeps your reader’s attention focused and breaks up dense pools of text.
The downside is that if you write weak, boring bullet points, you give the reader an express invitation to leave. People scan content to decide if they want to keep reading, but also as a way to justify not reading.
So let’s write some better bullet points.
1. External fascinations
These types of fascinating bullet points are usually found in sales copy for information products and membership sites, and they function like headlines that prompt a purchase or other action.
Also known as “blind” bullets, they hint at the content of a product or service and create curiosity without revealing the actual substance.
You can also use these bullets to prompt an opt-in or subscription tied to a free report, audio, or video.
Here’s an oft-cited example from ace copywriter John Carlton:
“The amazing ‘Towel Hanging’ trick that increases the strength of your erection … plus your lovemaking stamina … allowing you to supercharge your love life in a very short time! (You have to experience these kinds of ‘rocket-burst’ orgasms to believe they’re possible! See page 139.)”
I don’t know

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This Is How You Become a Writer

Stop. I see you, mid-eye-roll. I know you’re aware that you need to write regularly if you want to become a writer.
You might aim to write something every day, even if you don’t publish it anywhere. There’s no substitute for that type of practice. It’s that valuable.
But what do you write about if you don’t have any thoughts to express?
Some of you may now be talking out loud to your web browser to offer a rebuttal to that question, so I’m going to stop you again.
It was a trick question. If you’re a writer, there is always something to write about because of the way you view your experiences in the world.
Writers are fascinated with their experiences.
Today, I’m going to explore the outlook that helps you become a writer and how strong writing enables sharper content marketing.
Why you should write about everything that happens to you
A bee was trapped in my fireplace … Someone cut in line in front of me at the grocery store … I was stuck in rush-hour traffic …
Those are the types of experiences I used to turn into stories when I first started writing. And my writing style still includes relevant anecdotes that support the main message I want to communicate.
But in the early days of my writing journey, there wasn’t always a main message I wanted to communicate. I wasn’t creating content intentionally yet; I just needed to develop my writing voice and get used to typing words

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The ‘Heart & Soul’ of Membership Sites, with Mike Morrison

Chris talks with Mike of the Membership Guys, and they discuss what it takes to come up with and maintain a membership site.
Membership sites have become something of an entrepreneurial pinnacle when it comes to online business. The idea of a regular and recurring income has sparked interest in so many business owners, but what does it really take to come up with and maintain a membership site?

On this episode, I deep-dive into the subject with Mike Morrison as we cover the good, the bad, and the ugly when it comes to the membership site model. We cover everything from how to validate your membership site idea to what it takes to keep it going. Great stuff!
Mike also shares his valuable insights into what makes up the heart and soul of membership sites, as well as how to handle launches and content the right way — without burning yourself out.
Get a pad and pen ready for this one and enjoy this episode of Youpreneur FM!
In this 59-minute episode, Mike and I discuss:

Why I think that membership sites are a natural conclusion to regular, recurring income
Mike talks about if membership sites are all about recurring income, or if there’s something more to it
How membership sites help the members themselves
Why you need to be seen to sell to help both your business and your membership community
Where entrepreneurs should start before they start their own membership sites

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Jerod Morris on This Old New Business with Jeff Korhan

Jerod Morris chats with Jeff Korhan on This Old New Business about the importance of audience engagement and what an “audience of one” means for content marketers.

In this 37-minute episode, Jerod and Jeff discuss:

Jerod’s top audience engagement tip
Understanding your audience
Why you should trust the fundamentals of audience engagement

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The Best of The Writer Files: Volume One

Before kicking off the next season of the show, we wanted to share with you some highlights from our previous seasons.
I don’t want to shortchange the most recent interviews with inspiring guests including Jay McInerney (’80s defining author of Bright Lights, Big City), Stephanie Danler (the bestselling author of Sweetbitter), the co-founder of Wired magazine Kevin Kelly, or How Neuroscientist Michael Grybko Defined Writer’s Block for us.
But I do want to dig into the archives with you and pull out a few of my favorites from a handful of the other 40 authors The Writer Files has cross-examined to learn how they keep the ink flowing, the cursor moving, and avoid writer’s block.

You’ll find links to these shows in the show notes on Rainmaker FM, and past episodes are easy to find in the archives of your favorite podcast app, in iTunes, or at WriterFiles.fm.
If you’re a fan of The Writer Files, click subscribe in iTunes to automatically see new interviews.
In this “Best of” Volume One, we’ll hear from a handful of past guests, including:

Advice columnist and critic Heather Havrilesky on social media and managed procrastination
NYTimes Bestselling Author of The Martian Andy Weir on productivity vs. laziness
Bestselling debut novelist Cynthia D’Aprix Sweeney on beating fear and procrastination
Bestselling thriller author Mark Dawson on how to publish more than a million words in a year
Bestselling author Ann Handley on the only reason to write a book

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Mad Marketing 103: The Magic of Thoughtful Gifting with John Ruhlin

I have a confession to make: I’m not very good at giving gifts. It’s true. But I’m also working to change that, which is just one reason I was so eager to interview John Ruhlin for my latest podcast. John Ruhlin is a serial entrepreneur, owner of The Ruhlin Group, and author for the recent…
The post Mad Marketing 103: The Magic of Thoughtful Gifting with John Ruhlin appeared first on The Sales Lion by Marcus Sheridan.

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