Master These 7 Essential Elements for Winning Content [Infographic]

Content marketing — ugh, amirite?
We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days.
But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. That special talent for weaving words together. The ability to take your reader on a journey with every sentence you craft.
I know how it feels to lack confidence in your writing abilities, because that was how I felt just six short years ago.
But it turns out — luckily for all of us — that writing is a learnable skill. And content marketing isn’t nearly as complicated as some people make it out to be.
Content marketing is easier when you break it down and build it back up
It’s what I teach in my new book, Master Content Marketing. It’s written for people who need help getting started with content marketing, and it features the seven elements in the infographic below.
Master Content Marketing is available now. If you purchase it this week, you’ll get an invitation to an exclusive webinar for early readers. Just sign up for the free bonus materials at the secret link you’ll find in the book.

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How to Create Impact That Endures (Instead of Ending Up in a Landfill)

This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing skills, and in this episode she discusses some lessons she has learned along the way.
She is Pamela Wilson, and she is a digital entrepreneur.

In this 40-minute episode, Pamela and I discuss:

The motivation behind her new book, Master Content Marketing
Her “contrarian” answer to my initial question about the biggest benefit she derives from being a digital entrepreneur
The epiphany about the eventual destination of her print work that led to her desire to shift gears
Why her first online course and community struggled, and what she learned from the experience
Her biggest recurring pain point (it’s personal), and how she hopes to overcome it
The unique (and surprising) strategy Pamela has for keeping her many to-dos straight, so she can get meaningful work done

And much, much more … including her answers to my five rapid-fire questions.
Listen to this Episode Now
The post How to Create Impact That Endures (Instead of Ending Up in a Landfill) appeared first on Copyblogger.

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The One Thing That Can Make or Break Your Creative Business

This week we’re joined by Seth Spears. Seth’s company (Spears Marketing) helps small business owners and bloggers build a reliable and profitable web presence that works … even when you’re not working. His primary focus is on digital marketing strategy.

Seth is a husband, a father, and fanatical about the Cincinnati Reds and the Cincinnati Bengals. He’s a staunch free-market advocate and often called a renaissance man. Last, but certainly not least, Seth is a part of the brotherhood I founded two years ago called Brocation, where a group of entrepreneurs take a few days each winter and hang out in the mountains of Colorado.
In this episode Brian Gardner, Lauren Mancke, and Seth Spears discuss:

The founding of Spears Marketing in 2009
Focusing on your core competencies
Tools to build your online presence
Branching out into the Wellness space
The power of an effective marketing campaign
Common marketing mistakes made by small businesses
Successful marketing for the biggest ROI
Repurposing content for multiple distribution channels
The value of networking with like-minded entrepreneurs

Listen to this Episode Now
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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Culture is a stronger determinant of success with data than anything else. Including data.
[People + Process + Structure] > [Data + Technology]
It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over.
Why is this formula material?
The first part of the equation, for better or for worse, improves in an evolutionary manner. The second part of the equation most frequently improves in a revolutionary manner.
The challenge for Senior Leaders is that revolutions seem a lot more attractive and hence they charge full speed ahead. This results in frustration, derailed careers and a massive amount of money flushed down sad places.
Revolutions in our context, almost always fail. Evolution works. Hence, it is dangerous to overlook the super critical importance of P+P+S.
You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Do so at the fastest pace you can put in place for transformation of the left-side of the above equation, and use the same pace to evolve the right-side of the above equation.
This will ensure that the people, process and structure will be smart enough to take advantage of the smart and wizbang tech.
Maybe this metaphor will help make this real.
You can’t give a toddler a Harley Davidson motor cycle. The moment your start the motorcycle, the toddler is going to start crying. It is not the mistake of the toddler, she is just a toddler after all. It is not the mistake of the Harley, it is a very cool motorcycle. The mistake is yours.
The toddler needs something to steady her, something she can push, something to exercise her legs to


Insights on Business and Community from Two Intense Days in Denver

Hey there — welcome back to the Copyblogger Weekly!
I’m writing this the night before I fly back home from Denver, Colorado, where we held our live Digital Commerce Summit last week. I had the pleasure of teaching a small workshop on Wednesday and then switching gears to give a conference keynote on Thursday.
Every time we hold a live event, big or small, I’m struck by the sense of community that comes together around Copyblogger and Rainmaker. Whether we were hollering our heads off singing together (just a few feet from the stage) at the CAKE concert or feverishly taking notes at 8:30 in the morning during Brian Clark’s talk on “what comes next” in digital commerce, the Summit brought us together to take the next step.

This week, I had fun listening to our own Brian Gardner and Lauren Mancke talk with Matt Mullenweg — the founder of WordPress — about the evolution of that community. It’s a fascinating conversation — and interesting to hear what Matt thinks about the WordPress community nurturing such a thriving economic ecosystem.
And if you’re interested in some other ways togetherness can play a part in business, you might take a look at my post from Tuesday, where I dig into the Unity principle from Robert Cialdini’s new book.
Heads up: Digital Commerce Academy will be closing to new students
One thing I want to make sure you see is that Digital Commerce Academy (DCA) is going to close to new students

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Join Digital Commerce Academy Before the Doors Close (and Price Goes Up)

I have a few quick questions for you …

Do you realize that worldwide sales of ebooks exceeded $9 billion in 2015?
Did you know that online education is now a $21.3 billion per year market in the U.S. alone?
And would you like to tap into a small, little portion of those massive pies to claim your own piece?

If so, joining Digital Commerce Academy may be a smart choice for you to make.
(Just don’t wait. More on that in a minute.)
DCA was created to be the premier online resource for learning how to create and sell digital products and services — everything from ebooks and online courses to membership sites, WordPress themes and plugins, even SaaS applications.
We’re the ones who launched it because we’ve actually done this stuff. We’re a company that has steadily “practiced what we teach” with digital commerce to become an 8-figures-per-year business.
And we want to help you get your piece of the huge digital commerce pie.
So we invite you to join us inside of Digital Commerce Academy before we close the doors to new members on October 28, 2016.
We won’t be reopening until sometime in 2017, at which point the price will be nearly double what it is now.
Here’s why …

You already get all of the following with a Digital Commerce Academy membership
4 Complete Online Courses

Build Your Online Education Business the Smarter Way by Brian Clark
Themes, Plugins, and More: Creating WordPress Products the Smarter Way by Chris

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Create Your First WordPress Product, with Chris Lema

In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support.
Is it too late for you to get involved? Evidence suggests the contrary — that WordPress is just getting started. But you do need to identify a distinct business problem to solve.
As a non-technical founder myself, a decade ago I was under the misconception that the code is what matters. And it does, but the most elegant code in the world matters very little if the functionality of the software isn’t addressing a true user need.

That means you don’t need to have technical skills to create your first WordPress product — you need empathy and the ability to solve a problem. WordPress expert Chris Lema joins us today to get you on the right path for open-source software success.
Listen to this Episode Now
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The Ultra Powerful 7th Principle of Persuasion

You may have seen that Robert Cialdini, author of the marketing classic Influence, has a new book out.
It’s called Pre-suasion, and you should read it. It’s all about setting the right context before you make the “ask.”
(In other words, it’s all about content marketing.)
Like his earlier book, it’s full of fascinating little insights that will be keeping marketing and copywriting dorks like me thinking for months.
I was particularly interested in what he had to say about:

The stages of “pre-suasion”
Using mystery to keep an audience engaged
The right time to use a popularity-based argument (everyone is doing it!) versus a distinctiveness-based one (you’re a special snowflake!)

But the section I was keenest to read was the one on the “new” principle of persuasion he’s uncovered, in addition to the six he identified in his earlier book. He calls that principle Unity, and — as it happens — it’s one we’ve written about many times here on Copyblogger.
What’s Unity?
In the context of persuasion, the experience of a shared identity is what Cialdini calls Unity.
The experience of Unity is not about simple similarities (although those can work too, but to a lesser degree, via the liking principle). It’s about shared identities.
If you’ve been listening to my podcasts lately, read my recent posts, or if you came to my talk and workshop in Denver last week, you know that I’m a little obsessed with values these days.
Values are those lovely abstract words that attach themselves to

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