Where to Put Marketing Videos on Your Website: 7 Places to Consider

Assuming you have the right content approach and the videos have been produced, you may be wondering as to the best places to put videos on your company website. If this is the case, here is a list of some potential…
The post Where to Put Marketing Videos on Your Website: 7 Places to Consider appeared first on The Sales Lion by Marcus Sheridan.

Read more...

The Art of Seductive Content Marketing

Phil Connors is having a bad day … over, and over, and over.
The arrogant Pittsburgh weatherman has once again been sent to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania. He soon discovers that visiting once a year wasn’t all that bad, given that he’s now living this particular Groundhog Day again, and again, and again.
It all begins at 6:00 a.m., the same way each day. The clock radio clicks on with Sonny & Cher’s I Got You Babe, followed by the declaration, “It’s Groundhog Day … and it’s cold out there!”
After the initial shock wears off, Phil (played by national treasure Bill Murray) realizes he’s in a time loop. No matter what he does each day, there are no lingering consequences for his actions, because he wakes up and starts over again fresh the next morning.
This initially leads to hedonistic behavior, such as binge eating and drinking, manipulative one-night stands, and criminal acts. Eventually despair sets in, and Connors repeatedly attempts suicide.
No dice — he still wakes up the same way the next morning. It’s not until Phil commits to bettering himself and serving others that he achieves redemption and breaks out of the loop.
The film Groundhog Day is regarded as a contemporary classic. In 2006, it was added to the United States National Film Registry and deemed “culturally, historically, or aesthetically significant.”
Further, the movie has been described by some religious leaders as the “most spiritual film of our time,” in

Original Source

Connect with Your Audience, Connect to Your Power

You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr.
Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we want, by thinking carefully about the type of messages we create.
The first step is to get very clear about who your people are (and aren’t). Brian has some specific exercises for you on how to do that.
Fear is the great enemy of connection. On Wednesday, I offered — from my viewpoint as a lifelong coward — some ideas about how to find the courage to be more genuine and how to handle some of those tricky days in a healthy way.
On Thursday, Robert Bruce, who’s been working hard behind the scenes at Rainmaker FM, emerged to break his long, public silence. If we’d thought this through, we would have timed it for Groundhog Day. Never mind — he shared his thoughts on some of the deep habits to cultivate when we want to create something worthwhile.
Over on the Unemployable podcast, Brian talked with Andrew Warner about how to become a (much) better interviewer. On Copyblogger FM, I gave some detailed thoughts on how to leave blog comments that truly build connection. (Sounds simple,

Original Source

The Subterranean Foundations of Any Good Content Marketing Strategy

Let’s go deep for a moment.
Below the surface, not in the 20th-century French existentialist sense, but to a much more simple understanding of depth that can actually start to make things happen for your content marketing strategy … whatever it is you’re trying to do online.
As Mr. Sartre once said, “Words are loaded pistols.” I happen to believe that is a true statement. But today, without a largely invisible foundation that amplifies your words, they may as well be as impotent as an unloaded .38 Special.
Here are three simple “subterranean” lessons I’ve learned (and imperfectly used) over the years, that you’ll find might make all the difference in the visible strategy you employ out there in the world.
1. Be consistent
Take a minute to think about your favorite TV show.
It airs once a week (I’m not talking about binge-watching Netflix shows here) and in some small sense, you really look forward to it.
At the appointed time, you’ve got your setup ready on the couch or in bed, happy to just check out for an hour after a long day. You click the box on … only to find that it’s not airing tonight. It’s a rerun. Or worse, it was preempted by some “special” political event.
No question this is a first-world problem, but it’s also annoying. Maybe a better example for you would be a canceled lecture or concert, or some other live event you got tickets for that’s since been rescheduled.
You get

Original Source

Practical Tools for Finding Courage and Revealing Your True Voice

In 1911, a man known as “Ishi” (the name just means man in his language), believed to be the last of the Yahi people, emerged from the wilderness after 44 years.
He was taken from Oroville, California to San Francisco by an anthropologist, to work with a group that wanted to learn more about Ishi’s language and culture.
When the train came into the station to take him to San Francisco, Ishi went to stand quietly behind a pillar. Puzzled, the researchers beckoned to him, and Ishi joined them and got on the train.
They asked him about it later, and he said his people had seen the smoky, noisy train snaking through the valley for many years, with faces visible through the windows. The Yahi had always believed it was a demon that ate people.
The researchers asked, if that is what he believed, how could he have possibly gathered the courage to get on board?
Ishi’s response was:
“Well, my life has taught me to be more curious than afraid.”
I first read that story in Pema Chödrön’s book Start Where You Are: A Guide to Compassionate Living. Ishi’s story is sad and complex, but he struck the people who knew him at the end of his life as being markedly calm, measured, and kind.
His words have never left me — they strike me as being a true motto for a life worth living.
Fast-forward a few decades. Last summer, I was doing an “ask me anything” session

Original Source