The Best Place to Consistently Find Winning Content Ideas

For the fourth night in a row, I woke up at 4:00 a.m. to the sound of a bird outside my window squawking in a unique, almost understated, way that echoed through my apartment as a clicking noise. On this particular night, I was accompanied by a pounding headache — but neither Squawking-Clicking Bird nor Read More…
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Clickbait or Damn Good Headline?

When I review applications from students in our Certified Content Marketer training program, I get to read some great content. And giving feedback on headlines to make them more powerful is one of my favorite parts of the process. My reason for that is simple. No one will ever know how good your content is Read More…
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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter.
The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. They never had to worry that they have to be in a persistent forward motion… sometimes just to stay current.
This reality powers my impostor syndrome, and (yet?) it is the reason that I love working in every dimension of digital. We are at an inflection point in humanity’s evolution where in small and big ways, we can actually change the world.
With that context, this post is all about career management in the digital space. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. I would offer that the higher-order-bits in each of the three sections will provide valuable food-for-thought for anyone in a digital role.
The post has three clusters of advice. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The third section was sparked by a question a friend who works at a digital agency asked: Will I lose my job to automation soon? (The answer was, yes.)
The Now section provides advice on how investing in growing your Analytical Thinking will contribute to greater success in the role you are in. The Next section provides advice on what you should be doing

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Strongly Worded Advice Week on Copyblogger

This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting with getting smarter about the Read More…
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The Internet Is Not Your ATM

Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work four hours a week, you never trade time for money, you sail through a life of ease because you’ve learned to “work smart” and figured out “one weird trick.” The internet doesn’t care. The internet Read More…
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21 Productivity Hacks from 21 Prolific Writers

Ah, the #writerslife, #amwriting, #wordcount — wait, hold that thought — #amlookingatmyphone, #destructiveprocrastination, #twitterblackhole, #zerowillpower … dammit what just happened? Every time I pick up my iPhone, I lose a minimum of 20 minutes that I could be writing a first draft of something, anything. The cult of “busyness” beckons me: I scratch at my Read More…
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How to Get More Value Out of the Content You Consume

It was 9:00 p.m. on a Friday night. As I returned home, the battery in my garage door opener ran out of juice and I was unable to enter my car hole. I knew I’d have to buy a nine-volt battery for the device at some point in the near future, so I decided to Read More…
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15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week? Well, we do — and this week we’re sharing insights from that community. On Monday, Jerod Morris recapped an epic answer he gave in one of our Authority Q&As recently. (As Read More…
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5 Keyboard Shortcuts to Help You Write and Edit with Ease

We’re all guilty of it at some point. I know I certainly am. Glamorizing writing is an easy trap to fall into … You forget about the countless hours of drafting and imagine a cushy writing life where the right words flow effortlessly from your finger tips as you sit in your ideal setting and Read More…
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