How to Craft and Deliver Captivating Presentations

You’re great at writing copy, articles, and other long-form content. But do you stare blankly at the computer screen when it comes time to write a speech?
Maybe it’s because you are nervous about actually giving the speech live — which produces much more anxiety than clicking “publish” to make a blog post go live.
You can always go back and edit the post if you find a mistake or get an idea that will improve it. You can’t do that when giving a speech, though.
Once the words come out of your mouth, they’re out there and the moment is gone. And when giving a speech, the only thing that matters is the moment when all eyes are on you.
In this post, I’m going to address how to create content that is ready for prime time and how to be ready to steal the show when it’s your moment.
You’ll find these topics and more detailed in my new book, Steal the Show.
Writing speeches and stories
Excellent public speaking can be used to promote your big ideas, as well as change and transform the way people think, what they feel, and what they do.
Your performance can save the world. Literally.

If your performance results in one person in the room making a positive change in his or her life, you’ve changed the world.
If your performance results in a big sale that will make your company so much more successful that it will create

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How to Use the ‘Rule of Three’ to Create Engaging Content

What’s so magical about the number three?
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.
It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.
It all comes down to the way we humans process information. We have become proficient at pattern recognition by necessity, and three is the smallest number of elements required to create a pattern.
This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
Have you ever wondered:

What the Three Little Pigs, the Three Blind Mice, Goldilocks and the Three Bears, the Three Musketeers, the Three Wise Men and the Three Stooges have in common?
Why the three-act structure is the dominant approach to screenwriting in Hollywood?
Why three bullet points are more effective than two or four?

The Rule of Three works in stories due to the presence of the concise, memorable patterns that I mentioned above.
But even if that wasn’t the case, the number three has been used so widely throughout some of the most memorable works from our childhoods, it’s likely that we are preconditioned to respond favorably to elements grouped in threes.
Think in terms of three when crafting your content, and you’ll likely end up with a more engaging outcome. If

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Finally: A Podcast about the Superiority of Written Content

There seems to be a debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle-Ax” Wilson decided to address the issue head on.
She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article.
Seeing that Ms. Wilson kicked the hornet’s nest with a lead foot, The Lede hosts Jerod Morris and Demian Farnworth decided to get down to the truth of the matter to ultimately decide which is better. (We all know the answer, right?)
In this 32-minute episode of The Lede, you’ll discover:

Why Copyblogger Media had to bet big on podcasting
The circumstances that spur some of the best written articles
Jerod’s bizarre super power
Things you can do with audio content that can’t be done with written content (and vice versa)
When audio content just won’t do
How learning styles and personal preferences will affect which type of content you create
How a podcast can take you on a journey
A lesson about reacting to criticism
And more!

Click Here to Listen toThe Lede on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Finally: A Podcast about the Superiority of Written Content appeared first on Copyblogger.

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Claiming Your Power as a Writer

Do you remember the first time you spoke the words?
I’m a writer.
It’s a little like getting that letter of acceptance to Hogwarts.
It’s exciting and intriguing. Maybe a little scary as well.
Of course, your parents think you’ll end up living in a van by the river. You think you might end up living in a van by the river.
And there may be some marketing involved. That’s a little weird to think about.
The actual life of a professional writer isn’t always as fascinating or as sexy as people think. But that’s okay. You don’t have to ruin the magic for everyone else. In fact, I want you to own it.
No matter what kind of writing you do, the practical elements matter. If you actually meet your deadlines, you’re a rare and valued unicorn, and your clients, colleagues, and editors will love you.
But in addition to practical stuff, there’s the slight of hand.
The magic.
Yes, the world wants you to be a commodity
When you start out as a professional writer, you might think the landscape looks pretty bleak. Traditional journalism and publishing are struggling, and their writers are paying the price.
And we’ve all seen the cheap freelance websites, where clients can buy words that are churned out for pennies.
The work coming from those sites might be stiff, stilted, awkward, or downright ridiculous, but some clients just want words to fill up their websites. It’s a lousy strategy, but there’s not much we can do about

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3 Resources to Help You Become a (More) Productive Content Marketer

Each week on my show Editor-in-Chief, I discuss the editorial standards that can help distinguish your content from your competition’s.
Editorial standards for your content include both specific publishing tasks, such as fact-checking, and general publishing processes, such as systems for effectively managing a content calendar.
When you’re the Editor-in-Chief of the content you produce, you have a lot of decisions to make in a limited amount of time, so this week’s Copyblogger Collection is a series of three handpicked articles that show you:

How to make the most of your writing time
How to get things done like a blue-collar genius
How to write one powerful piece of online content each week

Whether you need to produce content daily or once a week, these productivity lessons will help you master the content creation process.

The Prepared Writer’s Process for Creating Excellent Content Every Day

If you’re striving to create content every day, check out The Prepared Writer’s Process for Creating Excellent Content Every Day by Katie, The Wellness Mama.
Katie has more than a decade of experience as a professional writer, and she shows you how to use the system she has created to prevent writer’s block.

10 Productivity Tips from a Blue-Collar Genius

Image used with permission from Sasa Roksandic of
Demian Farnworth attributes a large part of his strong work ethic to lessons he learned from his grandfather.
He says:
My grandfather will never make it into a management book. He won’t appear on a list beside Benjamin Franklin as an efficiency hero. But

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5 Ways to Write More, Faster, and with Less Stress

This week on Hit Publish, host Amy Harrison is talking momentum and productivity tricks. If you’ve ever found that things get in the way of your flow when you write and wish you could get more out of your writing time, this episode is for you.
On a previous show, Amy looked at how you could create content consistently, even when life gets in the way. Well, since then, a listener wrote a Dear Amy letter and asked about how to make actual writing time more productive.
Amy has struggled more than once to stay focused when she has a content creation project to do, but she’s found some workarounds to keep her on track.
Tune in to this episode of Hit Publish to find out:

Why you should expect (nay, embrace) overwhelm and then use this one rule to show it who’s really boss (answer: you are)
How ticking things off gives your writing simple momentum and is as addictive as popping bubble wrap
What a “sticky thoughts” pad is, and why every writer should have one
How to avoid “Writer’s Eye,” which can slow you down and cause you to make mistakes

Click Here to Listen toHit Publish on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post 5 Ways to Write More, Faster, and with Less Stress appeared first on Copyblogger.

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How to Grab Great Ideas (Without Using Your Hands)

It’s funny, how we forget things. Sublime reflections and exalted ideas. Like they were never even there. But if they were so sublime and exalted, why did they not remain with us?
And it’s funny how we fear losing these ideas. The lengths we will go to preserve them. The legends are legion.
Keeping waterproof slates in your shower. Talking into your phone’s voice memo app while you pump gas on a dusty August day. Scribbling in your tiny notepad in the dark of night so you don’t wake your spouse. In the morning light, however, the handwriting is illegible. You might as well have been drunk.
I know. I’ve done it.
But at what point do you draw the line when it comes to stopping what you are doing to record an idea: How many times do you interrupt the family dinner? The mowing of the lawn? The cross-country run? How many times do you wake up in the middle of the night to write that rare never-before-thought idea down in your diary?
Not to mention, there’s the risk you may interrupt the full blossoming of an idea if you prematurely stop what you are doing to write it down.
Well, this is what you do when you can’t — or don’t want to — stop to write down an idea.
In this 8-minute episode of Rough Draft, host Demian Farnworth discusses:

Margaret Atwood’s 10 rules for writing
What to do if you want to memorize something
How to let an

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